Where Real Estate Gets Its Dirt

New bidder emerges in REcolorado sale

The plot thickens!

I just learned via an email that MRI Software, a private equity firm a privately held company, is putting a bid in to buy REcolorado. Here’s the excerpt from the email’s “Official Statement”.

“MRI Software, the parent company of CTM eContracts, has submitted an Indication of Interest (IOI) for the purchase of REColorado.

We decided to take this action after learning of the potential sale of REColorado, when it was reported publicly.

Many of you are already familiar with MRI Software, but for those who are not, here is some background: MRI provides the CTM eContracts to nearly 40,000 subscribers in Colorado.  The software was first introduced in 2003.  MRI, a U.S.-based leader in real estate technology, has been in business since 1971. You can learn more more about MRI and about our open-and-connected approach to software integrations here.”

MRI Software

You can read the full statement here.

Just to catch everyone up, it was first reported that a single person, Joseph Burks, was buying the MLS organization. Under the name of MAZL, LLC. From my research Joesph Burks is, “one of the largest shareholders in the early creation of CTM eContracts, a widely used contract software for real estate transactions.’ was a large shareholder in CTM eContracts, which was sold to MRI Software in 2019.

Denver Metro Associaiton of REALTORS (DMAR) wrote an “FAQ” on their blog back in June 30th stating,

“MAZL is not a private equity firm, nor is a private equity firm a funding partner in the proposed sale.”

DMAR

Now it appears that a private equity firm has offered to purchase REcolorado MLS. Rob and I went over in detail on our Industry Relations podcast how a private equity firm might approach running an MLS organization.

I also posted a thread on Twitter (X) titled, “So you are a PE firm and wanna get in to the multiple listing services (MLS) game? Here a thread of how I would do it. A thread.“

So far no word from DMAR or SMDAR.

***THIS POST HAS BEEN UPDATED AT 7:57AM 7/25/24. MRI Software is not a private equity firm, but a privately held company. I also clarified information regarding Joesph Burks (previous) ownership stake in CTM eContracts.***

The Queen’s Gambit

Annie Ives, CEO of VestaPlus

San Diego MLS Selects VestaPlus to Increase Data Integrity and Add AI Compliance with Checkmate

“The removal of offers of compensation from MLS represents a watershed moment of change for our industry,” Annie Ives, the CEO of VestaPlus, said in a statement. “As an MLS operator and vendor, it is vitally important that we implement new compliance tools that will enable the transition for real estate agents and brokers in the best possible way. We are anxious to partner with our MLS peers to implement these services for the benefit of our industry professionals.”

Annie Ives, CEO of VestaPlus

I’ve been working with a lot of MLS organizations that have been branching out into the vendor space. It can be humbling. You build a solution that really helps your MLS solve a big problem. The natural thing to think is, “I bet other MLS orgs have this same problem.” So you go to market. And that’s where the fun begins.

It’s hard to find a way to win. You need to have the right pieces in place. For Annie Ives, I think a key part is having a timely solution, and the addition of some key talent. Enter Kelly Robinson. It’s great to see their continued success together. The recent announcements of Staten Island and SDAR switching to Checkmate are good wins, and I’m hearing there are several other announcements ahead. It’s great to see Annie’s persistence pay off.

VestaPlus’s Checkmate adds new partner

VestaPlus™ and Staten Island Board of REALTORS® Collaborate to Propel Real Estate Data Compliance with Checkmate™

“Sandy Krueger, CEO of Staten Island MLS, said “Data integrity is the key to the service we provide to our subscribers and the consumers they serve. We look forward to enhancing our services using Checkmate™ and we are pleased with the working relationship we have already established with VestaPlus™.”

Annie Ives, CEO of VestaPlus™, shared, “We are excited to support Staten Island MLS with their goals of enhancing MLS data accuracy and streamlining internal processes.”

SIBOR and VestaPlus

VestaPlus is making some moves!

MLS data share daisy chains Florida’s Upper East Coast

Four MLSs in Florida Launch New Coast 2 Coast MLS Data Share.

“Coast 2 Coast MLS Data Share launches to over 20K agents in Florida. A group of 4 innovative MLSs – realMLS, St. Augustine and St. Johns County Board of Realtors, Space Coast Association of Realtors and Daytona Beach Area Association of Realtors have come together to make the marketplace healthier and stronger. MLS members of these organizations now have access to listings of all four MLSs from within their native MLS system.”

Coast 2 Coast MLS Data Share

Make sense.

MoxiWorks layoffs

MoxiWorks laying off employees 1 month after replacing CEO

“Real estate marketing and technology company MoxiWorks is laying employees off, just a month after hiring AI startup executive Eric Elfman to replace founder York Baur as CEO.”

Matt Carter, Inman News

Tough market. Brutal for some vendors. The article names a few people affected by the layoffs, good people, check ’em out.

What does the “Z” in MAZL, LLC stand for?

Update on the Pending Sale of REcolorado to MAZL, LLC

“Firstly, as noted in our public FAQ, MAZL, LLC, is a private company formed specifically to acquire the MLS service. Joseph E. Burks is the sole and only purchaser of REcolorado. He created MAZL, LLC specifically to execute the Letter of Intent (LOI) and complete the business transaction. There are no other investors.”

Denver Metro Association of REALTORS(r)

Okay, I’m just having a little fun with the title of this post. I don’t think Zillow has anything to do with the sale of REcolorado MLS. But I do want to point something out, and it may be obvious already to some but I don’t know why more people are not talking about it.

One person, in this case Joseph Burks, is about to own the 16th largest MLS organization (by agent count) in the country. I don’t think anyone really understands what the second order consequences of this decision could be. 🍿

Lone Wolf Foundation

Lone Wolf Technologies officially introduces Lone Wolf Foundation and the new generation of real estate software.

The future of real estate has arrived: Lone Wolf launches Lone Wolf Foundation, new generation of software

“This is the end result of that extensive research; a platform that goes beyond integrations, beyond connections, beyond a rebrand to create a real solution. From a single login to a modular design that allows real estate professionals to pick and choose the solutions they need, with shared data workflows that keep information consistent from lead to close and the latest in digital security, there’s nothing like this in the industry today—and it will transform the way real estate professionals work, now and into the future.”

Sean Wheeler, CTO of Lone Wolf Technologies

This has been a huge project and I’m loving what Lone Wolf has pulled off. Having acquired some of the most popular and widely adopted software in the real estate space, they have taken a fresh approach on how to create an end-to-end platform. Am I biased? Of course! It’s all because I know the team there is made up some of the most creative and talented people in the industry, people from HomeSpotter, Instanet, zipForm, Terradatum and W+R Studios.

I hear some of you say, “But, Greg, I thought you didn’t like all-in-one solutions?” I think that Lone Wolf’s CEO Jimmy Kelly said it best, “Real Estate Doesn’t Need More Software“. In a nutshell what he is saying real estate has a lot of point solutions; it needs what it already has to pull more weight. The industry wants its existing software to work together, and be more automated. What Lone Wolf is doing is creating a foundation (see what I did there) for their software (and also giving the flexibility to add other solutions) to let brokers and agents create the experience they want. Experience I believe is the key word here.

Congrats to everyone at Lone Wolf!

Move sues CoStar over trade secrets

CoStar hit with trade secrets lawsuit over dueling real-estate websites

“According to the complaint, Kaminsky headed Realtor.com’s “News and Insights” platform until he was laid off in January. The lawsuit said that Kaminsky took a similar role at Homes.com in March.

Move said it discovered last month that Kaminsky had stolen documents related to business strategy, industry contacts and “a vast array of other competitively sensitive and valuable information” for CoStar.”

Blake Brittain, Reuters

Shades of 2014 when Move sued Zillow over the departure of Errol Samuelson and Curt Beardsley. That was pretty messy and Zillow finally settled (without admitting any wrong doing) for $130 Million. Someone once told me that you are never really successful until you start getting sued. So I guess it’s official that Homes.com is getting traction.

Funny that it’s usually CoStar doing the suing. It will be interesting what tidbits come up in discovery if things get that far.

Industry Relations Podcast: The REcolorado Acquisition: A Red Pill Moment for Brokers

**Industry Relations was just announced as a finalist for Inman News “Most Innovative Industry Podcast”! Thanks everyone for help making this happen!***

The recent acquisition of REcolorado by a private entity has sent shockwaves through the real estate industry. In this episode, Rob and Greg discuss the history of MLS privatization and the tensions between associations and MLSs. They shine a light on the lack of member control and power dynamics within the industry, exposing important truths about data ownership. 

This is a red pill moment for brokers and agents as they realize the potential risks and benefits of private equity ownership of MLSs. The duo also discuss the trend of decoupling and its potential impact on the MLS and realtor associations. Are realtor associations truly serving brokers and agents in their local communities? Is it time for them to consider their value proposition and even potentially sell off their MLS? 

Watch us on YouTube!

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors: 

CoreLogic

Notorious VIP

This podcast is produced by Two Brothers Creative 2024.

Did a forms vendor just buy REcolorado MLS?

I’m off-site this week without my “Murder Board“. So sans my red string and push pins I’m still putting the pieces together. But here’s what I’m finding out.

In October 2020 a software company filed for an LLC under the name of Hana Software.

The directors of the LLC were Si Hyung Park (male), John Park, and Matthew Wissinger.

Si Hyung Park is a technologist and worked for many tech and consulting companies (https://www.linkedin.com/in/si-hyung-p-b03834/)

John Park is an owner of MetroBrokers Elite (https://www.linkedin.com/in/john-park-1b7b777/_).  I don’t know if they are related. Couldn’t find any information on Matthew Wissinger.

In June 2023 they amended the LLC and Matthew Wissinger was dropped and Joesph E Burks was added.  According the LinkedIn Joseph Burks is the President of Equity Title of Colorado (https://www.linkedin.com/in/joseph-e-burks-a7533a23/)

In January of 2024 a name change was filed. Hana Software is now RE-Sure (https://resure.realestate).  According to LinkedIn Si Hyung Park is listed as the CEO of RE-Sure. That same month Joesph Burks also registered MAZL, LLC.  Which is the entity that is listed that acquired REColorado MLS. Also some of these companies are listed at the same street address.

I had heard from a source that RE-Sure was making the round earlier this year (maybe last year) trying to get their forms solution adopted.  As you may know the Colorado forms software market is pretty much locked up with CTMe (https://www.ctmecontracts.com/eContracts/wp/indexbottom.asp)

One of the MLS orgs RE-Sure was pitching to described them as “very full of themselves”.

Somewhat telling is the RE-Sure website lists SMDRA (one of the REcolorado shareholders), Equity Title, MetroBrokers Elite and Colorado Professional Title as “Our Client & Partners”.

Obviously these guys ( or maybe just Joesph Burks) had a relationship with South Metro Denver REALTORS association (SMDRA) for some time.

Not sure what all of this points too. I guess at the surface level maybe these guys think they can move the needle on the adoption of their forms solution by buying an MLS?  But I doubt there’s enough revenue in forms software to justify this acquisition cost.

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