Where Real Estate Gets Its Dirt

The ground is shifting below us.

24-Science-NZealand_486271eI was thinking how fitting that NAR’s conference and expo is being held in San Francisco this week. Not only a hub for technology and innovation but San Francisco is a place where the ground literally shakes from time to time. And things in real estate are getting shaken up.

The combined market cap of Zillow and Trulia is about 3 billion dollars.

The Really Alliance has all but declared war on MLS providers (or not).

A few MLS providers have stopped syndicating listing thru ListHub (more on the way?).

and nobody likes their MLS system (who knew??).

Is there anything solid that we can hold on to? What’s a poor vendor or MLS provider to do in such a unbalanced world? What’s the “new normal”?

I don’t have the answers but, I’m optimistic about the future, and San Francisco is as good a place to start to look for answers as anywhere. My search begins tomorrow. See you there.

W&R Studios announces one millionth Cloud CMA report published

1m cmas dr evilFunny thing about numbers, they kind of sneak up at you. We keep track of a lot of different metrics, and one of them is the number of Cloud CMA reports published. Dan noticed last month the number was approaching 1 Million, and pretty fast!

It’s a huge number and one Dan, I and everyone at W&R Studios are very proud of making happen. And I also want to thank all our MLS partners (providers and vendors) for making this happen. Obviously we wouldn’t have any success without your generosity, support and trust.

Katie and I look forward to seeing and thanking everyone personally next week at CMLS 2013.

Full Press Release below:
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Cloud CMA Hits One Million Reports Published
Award winning CMA tool plans to celebrate milestone at Council of MLS 2013 conference next week in Boise, ID.

HUNTINGTON BEACH, CA (September 19, 2013) – Web-software company, W&R Studios announced today that their flagship product, Cloud CMA, hit one million reports published and plans to celebrate at Council of MLS (CMLS) 2013 conference in Boise, ID, October 2nd – 4th.

Cloud CMA is a web-based report generating software designed for real estate professionals to easily create custom client handouts for buyers and sellers. Report sets include a comparative market analysis (CMA), buyer tour, property report, and flyers. Cloud CMA merges data from the MLS with various web sources such as WalkScore, Yelp, Panaramio and more to generate content rich reports.

“One million reports is really an amazing milestone.  When Dan [Woolley] and I first launched Cloud CMA back in 2010 I don’t think either of us imagined this kind of impact.” says Greg Robertson, co-founder of W&R Studios, the creators of Cloud CMA.

Real estate professional, Tania Urbano, of Keller Williams Realty (Mission Viejo, CA), was the Cloud CMA subscriber who published the one millionth report. To recognize this real estate agent, representatives from Cloud CMA proudly awarded her with an iPad mini at her office’s weekly team meeting.

Cloud CMA is accessible from any computer or mobile device regardless of brand. Real estate professionals can generate and automatically share a Cloud CMA report with a client by simply sending an email. Reports are stored in ‘the cloud’ and generate a shareable link to their location that agents can easily share via email, social media channels, and websites or blogs.

“We could not have achieved such a milestone without the support of our MLS partners and their memberships.” Concluded Mr. Robertson. “As the popularity of Cloud CMA increases we are sure to hit the second million published reports a lot sooner than the first.”

W&R Studios will be attending CMLS 2013 next week and plans to celebrate this milestone by offering free commemorative “One Million CMAs Can’t Be Wrong” Cloud CMA swag. All attendees of CMLS 2013 are invited to stop by the booth to participate.

About W&R Studios Founded in 2008, W&R Studios (http://wrstudios.com) is a privately held web software company co-founded by Dan Woolley and Greg Robertson. W&R Studios focuses on creating simple yet focused web applications for the real estate industry. By utilizing a “less is more” approach to software design, elegant user interfaces, and the latest in agile programming, W&R Studios’ software applications are powerful, yet accessible to everyone. W&R Studios’ products include Cloud CMA (http:// CloudCMA.com) and Nudge (http://getnudgeapp.com), an easy way to share real estate knowledge and stand out.

Katie England Joins W&R Studios

Katie EnglandI’m very excited to announce Katie England has joined W&R Studios. Katie came from well respected property records company, CRS Data, where she was the Customer Experience and Education Specialist. Dan and I are super thrilled to have Katie join our growing team.

Katie will start on January 21st and will be primarily responsible for the east coast and help us grow and expand our Cloud CMA/Nudge product line. We have some exciting things lined up with year and looking forward to her being part of our success. Please join me in congratulating Katie on her new gig.

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