Where Real Estate Gets Its Dirt

Ginger Wilcox takes top spot at BH&G

Ginger Wilcox

BETTER HOMES AND GARDENS REAL ESTATE ANNOUNCES GINGER WILCOX AS BRAND PRESIDENT

“Wilcox moves to the helm of BHGRE after holding several prominent leadership roles spanning real estate technology, brokerage, and transaction services. She brings a proven track record of developing and growing unique brands in the industry, having served as Head of Industry Marketing and Relations for Trulia, an online real estate marketplace, where she focused on marketing innovation and digital engagement.  Early in her career, Wilcox developed an award-winning online real estate brand and brokerage, Marin Fine Properties, which was honored as a finalist for the Inman Innovator Awards for most innovative real estate website, as well as a finalist for the National Association of REALTORSĀ® Center for REALTORĀ® Technology Spotlight Awards.”

Dan and I started W+R Studios in 2008, at the very start of the GFC. Which is a crazy thing to do if you think about it. The whole world wide economy is crashing around you because of real estate and you are starting a software company focusing on real estate.

That same year I remember being at Inman Connect and seeing Sherry Chris launch Better Homes & Gardens. Holy crap, I thought. Here is this women launching a real estate company, in a time like this, just like us. And Sherry did it in the most fun way, announcing via Twitter and other Social Media networks. The optimism! The chutzpah! The balls! Ever since then I’ve held an affinity for Sherry and the BH&G brand. It was mixed emotions seeing the announcement of her retirement. No one in the industry has matched her class and style.

So it’s great to see one of my favorite people in the industry take on the top leadership role at BH&G, Ginger Wilcox. Another women I respect so much. After leaving Trulia Ginger spent a lot of time in the fintech space but now I’m happy to see her come back to the ORE space. Can’t wait to see her at the next event and raise a glass to her new gig. Congrats to Ginger, Sherry and BH&G!

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