Clareity Security Archives - Page 2 of 2

MLS Roundup…

September 28th, 2015

Go read Matt and Gregg’s “MLS Roundup for Summer” now.

Here’s a taste…

“The Miami Association of Realtors (38K members) and Jupiter-Tequesta-Hobe Sound Association of Realtors (1.5K members) plan to merge, forming a new 40K member association and MLS. Realtors Association of the Palm Beaches, which is contiguous to Jupiter, was spurned in favor of Miami, and there was a bit of a local dust-up initiated by Palm Beaches. Hopefully at some point all of these organizations will start working together or just merge. If you think big organizations across a wide geography can’t make that work, consider the next two stories:”

Clareity MLS Executive Workshop highlights 2015

March 4th, 2015

A few things I wanted to highlight about last week’s Clareity MLS Executive Workshop in Scottsdale, AZ last week. First off Gregg and his entire team did an amazing job. The content was fantastic and they managed to keep the conversation above the salacious syndication war between MOVE and Zillow Group narrative that has been floating around.

But, one of my takeaways about the Zillow Vs MOVE thing was how it effects other players, notably Homes.com. Seems like an opportunity for these guys. When I asked Andy Woolley, now Industry Relations at Homes.com. Andy was quick to point out that while they don’t, and won’t possibly ever have as much traffic as ZTR, they were focusing a lot on “quality”. Meaning the “quality” of leads coming through Homes.com. I was sent a screen shot of a ListHub report (from the Houston market) that seemed to prove that out.

Yes, I know their total detail views is much smaller, but their lead ratio is crazy good.

HAR .08%
Zillow .06%
realtor.com .03%
Trulia .019%
Homes.com .97%

The other thing was the direct feed count. Check out this slide.

Homes.com has 400 direct feeds from MLS providers. 400 freaking hundred. Zillow Group isn’t even close. Great lead ratio, huge direct feed count, you gotta wonder what that is worth to someone.

On another topic, was the release of the MLS Satisfaction survey. Here’s the results of the “End User Satisfaction.”

Looking at MLS Vendors with more than 2 customers it appears that Black Knight and FBS still dominate the top two spots above their competition. Kudos to both of them.

Thanks again to Gregg, Matt and the rest of the Clareity team. We are always thrilled to participate. And I hope you enjoyed the Cloud Streams t-shirts. They look great!

NAR announces partnership with Clareity Security.

August 28th, 2014

I heard through the grapevine (do they have grapevines in Arizona?) that last week at the 2015 Leadership Summit Dale Stinton announced a new partnership with Clareity Security, dubbed the “NAR Portlet Project“. Despite the unfortunate name it seems like another big win for Clareity. Clareity will begin implementing NAR Resource Portlets in about 18 to 200 local and state associations in August and September. Which should reach about 100,000 members. The new “Portlets” fit into’s Clareity’s SSO Dashboards.

A lot of members get to their MLS system through their local association’s website but its not clear whether 3rd party vendors participating with Clariety’s App Store will be displayed on this new association dashboards.

Overall I think this is great for NAR. They have a lot of resources that not a lot of members know about (REALTOR University, .Realtor domain name site, MVP member benefits, and of course RPAC). Clareity strategy seems pretty clear, they want their Dashboards to be in front of as many agents as possible. Makes a helluva a lot sense to me.