4 Best Comparative Market Analysis (CMA) Software for Realtors in 2025
“Why I chose Cloud CMA
Cloud CMA turns MLS data into branded, client-friendly reports fast, while also offering features to present these interactively at the table or over Zoom. It also allows you to send automated, “living” CMAs so homeowners see updates over time (though the availability varies by market).”
Still going strong.
MoxiWorks Founder York Baur joins Lone Wolf as chief industry relations officer
“Baur is best known for his role as founding CEO of MoxiWorks, a real estate software platform that now supports over 800 brokerages and 400,000 agents. Baur stepped down as CEO of MoxiWorks in 2024.”
Even in an industry known for vendors jumping ship and joining former rivals, York joining Lone Wolf takes the cake. Having York rep Cloud CMA is still something I’m still wrapping my head around. 🤯
But make no mistake, this is a huge win for Lone Wolf and its customers. York is a fun, knowledgeable, and pragmatic, who knows the broker technology services market cold. Grab the popcorn.
Lone Wolf Technologies Partners with Follow Up Boss to streamline workflows
“Real estate agents and teams often face inefficiencies caused by disconnected tools and processes. By integrating Follow Up Boss with Foundation—including solutions like Boost, Cloud CMA, Transact, and Back Office—agents can now manage their businesses more efficiently, while maintaining a strong focus on customer experience.
“Our mission has always been to empower real estate professionals by providing tools that simplify their daily operations and allow them to focus on what they do best,” said Jimmy Kelly, CEO at Lone Wolf Technologies. “This partnership represents our commitment to open, collaborative solutions that bring value to all agents, brokers, and teams.”
Even companies like Lone Wolf, which are aiming for an end-to-end solution, know they are not going to get everyone to use all their tools. This is especially true when it comes to a CRM. CRM adoption is tough, and once people get used to one, they tend to stick with it.
So I think it is both pragmatic and smart for Lone Wolf to take this path. I know other software vendors take a different approach, trying to lock you into their entire ecosystem or forcing you to use tools like Zapier to integrate.
Kudos to Lone Wolf and Follow Up Boss for making it easier for agents to integrate the tools they already love.
Lone Wolf Technologies partners with Arizona Regional MLS
“In any market, and especially in one where buyers and sellers may not be entirely sure of what they can expect, it’s imperative for real estate agents to be able to demonstrate that they know and understand what’s happening,” said ARMLS’s James Marcus in a statement. “With this new Cloud CMA benefit from Lone Wolf, our agents will have a key resource in showing clients the expertise that will set them apart from the competition.”
ARMLS
What I think a lot of people forget is that Cloud CMA can be used as a lead generation tool. Congrats to Lone Wolf and ARMLS.
MoxiWorks Names Eric Elfman As Chief Executive Officer
“MoxiWorks, the leading real estate technology platform for agents, today announced the appointment of Eric Elfman, an experienced executive with a track record of accelerating product and go-to-market strategy, as the company’s new Chief Executive Officer and member of the Board of Directors. Current CEO York Baur will remain on the Board of Directors helping to guide vision and strategy. “
MoxiWorks
End of an era. What I appreciated about York is that he could be a fierce competitor but we would still be able to shoot the shit together about this crazy business we were both in. Cheers my friend and welcome Eric to the Hotel California.
Got my hands on an Apple Vision Pro and made a quick video to see how Cloud CMA worked on the new headset. And guess what? It works! Check out the video below.
“Listing Toolkit is a resource for agents to attract more seller clients and uncover buyers seeking their homes, among other benefits. It’s for those with Realtor.com Pro accounts and has a full integration with Lone Wolf’s Cloud CMA to quickly build dynamic presentations that can be juxtaposed with a wide range of buyer traffic data to demonstrate demand across the entire Realtor.com coverage area. It enables quick property advertising campaigns and allows for self-promotion and branding using Realtor.com’s UpNest product suite, which allows for paid increases in reach. Overall, the experience is supported by a modern, consumer-facing UI and should pose little challenge to learn. It could be a nice value-add to the tech stack of agents with reasonable marketing budgets, and a good use of time for small, tech-forward brokerages and teams with marketing staff.
Craig Rowe for Inman News
Good write up from Craig. As I’ve written about before I think the realtor.com team did a great job with Lone Wolf with the integration.
“Realtor.com®‘s Listing Toolkit, which is currently available for purchase across the country, helps agents win and sell listings, from elevating their brand to sellers and identifying matching buyers to promoting listings leveraging Realtor.com®‘s consumer audience. The integration with Cloud CMA means mutual users can add several premium report pages to their CMAs, including Realtor.com® reports with insights into matching buyers and buyer demand to showcase deeper market intelligence to prospective sellers.”
Via PR from Lone Wolf
This was one of the last things I worked on before I left Lone Wolf, and probably the most exciting.
Adding buyer demand data to Cloud CMA reports was just a no-brainer. Doing a listing presentation and ending with, “and I have 5 buyers I could contact right after this that are looking for a house just like yours” is a great way to help agents win more listings.
A couple of things to note. First I was super proud Realtor.com had chosen Cloud CMA. I was told they did a ton of research and in the end it was super obvious that Cloud CMA was the best choice to add as a partner. This is not only a testament to the product itself but all the MLS organizations that have supported Cloud CMA for so many years. Also, I was super impressed with design and development team at Realtor.com. The men and women on these teams were some of the best designers and collaborators I’ve ever worked with. Many thanks to Mohammed, Faisal and the rest of the team.
Lastly I just love the level of partnership here between these two vendors. Having been a part of the process I know that it took a little give and take, but ultimately both sides can be really proud of the work.
Dan just pinged me this in Teams today.
I remember crashing a broker meeting to give the agent who created the millionth Cloud CMA report a free iPad. Trying to fit the balloons in Frances’ car was an effort!
And we recorded this video when we surpassed 10 million reports. It’s one of my favorite videos we did at W+R.
We created this together Dan but your fingers brought it to life. Congratulations!
New in Cloud CMA: Live buyer tours
“Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. “
I’m really proud of the team and what they’ve acomplished with this new enhancement. Back in May of 2020 we launched Cloud CMA Live. Cloud CMA Live raised the bar for interactive digital presentations and also gave agents a new way to present remotely.
The Buyer Tour report in Cloud CMA has always been a hidden gem. With the new Live Buyer Tour we wanted to give Buyer’s agents a new tool that was mobile first. I know agents are going to love it. This new enhancement is free to all Cloud CMA subscribers and launched yesterday. Check it out and please feel free to share the quick video I made above.
