Where Real Estate Gets Its Dirt

CoStar strikes back

CoStar Group Reiterates Strategic Initiatives to Prioritize Profitable Growth and Increase Long-term Stockholder Value

“Third Point appears intent on spinning a yarn of Board complacency and “quixotic” investment. Their story is completely detached from reality. Following a review process that Third Point and D.E. Shaw suggested with participation from their Board nominees, the Board unanimously recommended a plan involving accelerated profitability for Homes.com, additional investments in our core platforms, incremental capital return, stockholder-aligned executive compensation, and greater investor transparency. Unhappy with the conclusions of the independent Board they helped pick, Third Point, like a child with a board game, wants to throw the pieces off the board.”

I did some digging based on a tip. What I found was Third Point invested in Rocket last year which changes the optics for me a bit. Could there be a bit of game play here? Maybe. Maybe not. But, as I said in my last post, I still wouldn’t bet against Andy Florance.

But in my last episode of Industry Relations, recorded before the CoStar news broke, I asked Jack Miller his thoughts on CoStar and he had a brilliant take.

 

From Jack’s perspective it’s still about product market fit. In my 2026 predictions I said that we were going to see a shift in the strategies of non-Zillow portals. So far Realtor.com has announced their Realtor + app, and I think Homes.com is going to have to think of something that answers Jack’s take.

The Participation Award

Third Point Sends Letter to Board of Directors of CoStar Group

We thought then, as we do now, that the Company’s anemic performance can be ascribed entirely to the misallocation of billions of dollars into Homes.com, overseen by a feckless board of directors that has failed to protect shareholders from Mr. Florance’s quixotic quest while rewarding him with exorbitant pay packages. Like an elementary school child who wins a prize even for finishing last, Mr. Florance’s bonuses are perhaps the costliest “Participation Award” our firm has witnessed.

This guy, Dan Loeb, doesn’t do subtle.

I don’t know all the players but it looks like Third Point ( I’m guessing a hedge fund) is a huge investor and there was some sort of “standstill agreement” with CoStar that expired at midnight. And these guys at the hedge fund came out swinging this morning with a letter that reads like a controlled demolition. Loeb is nominating a slate of directors to replace the majority of the board, which he describes as “feckless” and “supine enablers” of Andy Florance’s Homes.com obsession( a.k.a. ZDSZillow Derangement Syndrome).

More from the letter:

The Company’s plan to build a dominant online classifieds business in the U.S. RRE industry was deeply flawed, with structural problems affecting both sides of management’s proposed two-sided marketplace. First, customer demand was dominated by deeply entrenched competitors with strong brands and ample resources. Second, and even more damaging, the Company lacked meaningful differentiation in its supply of properties due to the presence of MLS’s freely syndicated listings. While these problems were immediately obvious to any informed observer, management and the board either ignored or failed to understand them.

Ouch, that’s going to leave a mark. He’s basically saying, we liked the monopoly we owned before. We don’t believe nor did we ever believe you could establish a monopoly in residential real estate.

So CoStar has sunk roughly $3 billion into U.S. residential real estate over five years. The return? About $60 million in revenue last year. Meanwhile, Florance received $37 million in compensation despite the stock dropping 27% over five years while the S&P 500 returned 94%. No bueno according the Mr. Loeb.

Loeb’s description of Florance’s bonus as the “costliest Participation Award” his firm has ever witnessed is the kind of line that ends up in business school case studies — which, he helpfully notes, is exactly where CoStar’s residential strategy belongs.

But I’m not so sure. I keep thinking of that conversation attributed to Masayoshi Son (CEO of SoftBank) when he was talking to Adam Neumann of WeWork.

Masayoshi Son: In a fight, who wins — the smart guy or the crazy guy?

Adam Neumann: The crazy guy of course.

Masayoshi Son: Correct, but you are not crazy enough.

I’m not sure I would ever bet against Andy Florance. Isn’t “quixotic” just another word for crazy?

But it sounds like Third Point wants CoStar out of the residential real estate (RRE) business. So let’s pull on that thread a little bit.

Who do they sell it to?

Yup, you guessed it…Compass. And Reffkin is for sure crazy enough!

Zillow Home Loans Cost Consumers More?

Zillow Home Loans pay more, study suggests

“The 40-page report, titled “Empirical Analysis of Zillow Home Loans Pricing,” was published Dec. 21 by Georgetown University Professor of Economics and Law Emeritus Steven C. Salop. It received funding from CoStar, the parent company of Zillow home search rival Homes.com.

The study, which a Zillow spokesperson said draws “inaccurate and misleading conclusions,” pointed to two class-action lawsuits filed this fall — Taylor v. Zillow and Armstrong v. Zillow — which accuse Zillow of boosting ZHL through illegal kickbacks.”

CoStar hired a consultancy firm to investigate Zillow Home Loans. The consultancy firm hired a professor. The professor publishes a study saying consumers may end up paying more for a Zillow Home Loans over time. The consultancy firm that hired the professor come out saying it disagrees with the professor.

If you’re confused, so am I.

CoStar sued for breach of contract. CRMLS data feeds to Homes.com to terminate November 1st.

REcore Solutions, LLC Files Lawsuit Against Homes.com and CoStar Group for Breach of Contract

“However, Homes.com failed to pay the full amount they agreed to. After more than a year of REcore’s efforts to negotiate a resolution, the company was left with no choice but to protect MLS data and the listing brokers who supplied it by filing a lawsuit against Homes.com and CoStar.

As part of this action, REcore will terminate the Homes.com and HomesPro data feeds containing CRMLS listing records as of November 1, 2025. REcore and CRMLS remain committed to ensuring that listing brokers retain access and control over their own MLS listing contributions. Any listing broker that wishes to have their CRMLS listing record sent to Homes.com may contact REcore to establish a Participant’s Data Return feed. The service provided will be at no cost and without restrictions on Homes.com monetization of that data.”

Issues like these are never simple. As a REcore board member and an industry watcher I hope this gets cleared up amicably and quickly.

Move sues CoStar over trade secrets

CoStar hit with trade secrets lawsuit over dueling real-estate websites

“According to the complaint, Kaminsky headed Realtor.com’s “News and Insights” platform until he was laid off in January. The lawsuit said that Kaminsky took a similar role at Homes.com in March.

Move said it discovered last month that Kaminsky had stolen documents related to business strategy, industry contacts and “a vast array of other competitively sensitive and valuable information” for CoStar.”

Blake Brittain, Reuters

Shades of 2014 when Move sued Zillow over the departure of Errol Samuelson and Curt Beardsley. That was pretty messy and Zillow finally settled (without admitting any wrong doing) for $130 Million. Someone once told me that you are never really successful until you start getting sued. So I guess it’s official that Homes.com is getting traction.

Funny that it’s usually CoStar doing the suing. It will be interesting what tidbits come up in discovery if things get that far.

Why CoStar bought Matterport

With Matterport buy, CoStar makes it a ground game

“For example, I believe CoStar can move quickly to democratize the digital twin by allocating future blocks of Homes.com’s $1 billion ad campaign to influence consumers to think a fully immersive 3D tour is the only way to get the most value for a home. It can then advance Matterport’s mobile capabilities to make it easier than ever to publish its experience to the homebuying public.”

Craig Rowe, Inman News

The above quote is just a tidbit of Craig’s great insight and analysis on the Matterport deal. One small quibble I would ended the article with a different quote;

“Begun, the Clone Wars Have!” – Yoda

CoStar acquires Matterport (as predicted)

Matterport soars 187% after CoStar to buy company in a $1.6 billion deal

“The transaction, which is expected to be completed during the year, has been unanimously approved by the MTTR board.

“CoStar Group and Matterport have nearly identical mission statements of digitizing the world’s real estate. I look forward to welcoming Matterport to the CoStar Group family and believe that we will be stronger together, in pursuit of our common mission,” said CEO and founder of CoStar (CSGP) Andy Florance, Founder and CEO of CoStar Group

MTTR is headquartered in California and has ~440 employees, with FY revenue of $158 million.”

Sinchita Mitra, Seeking Alpha

Rob and I predicted this on a November 2022 Industry Relations Episode.

The Homes.com Super Bowl Ad I would run

As an exercise I thought it might be fun to write a script for the Super Bowl Ad I would run if Mr. Florance would let me. Enjoy!

Ziltorfin just peed in its pants

“Over $1B invested” 👀

Homes.com teases Super Bowl Ad

Watching the Grammy’s last night I caught an ad for Homes.com.

The ad features Lil’ Wayne and Dan Levy with the tag line, “Home Shopping goes back to school” and then the date “2.11.24”, which is the date to the Super Bowl.

There are also two other ads on their YouTube channel. The one above features Dan Levy again and Heidi Gardner riffing on new Homes.com slogans.

The last video appears to have CoStar’s CEO Andy Florance in a cameo board room scene (:15). Both of them teasing the “2.11.24” Super Bowl date.

We are already know that Mr. Florance likes to go big with their promotion, and nothing is bigger than a Super Bowl ad. Should be fun to watch!

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