Where Real Estate Gets Its Dirt

Chris Bennett and Amy Gorce start a new consulting company – PRESTA


“Today Chris Bennett and Amy Gorce announced the launch of PRESTA Team, a new company that will leverage their combined 60+ years of industry experience to provide consulting and advisory services in the real estate space. Throughout their careers, Chris and Amy have accumulated valuable insight into many aspects of organized real estate and aim to assist MLSs, Brokers, and Proptech companies strategically navigate through times of unprecedented competition and change.

PRESTA is an acronym, “Premier Real Estate Solutions and Technology Advisors“. There was certainly a hole left by Clareity Consulting when CoreLogic acquired them back in 2017. T3Sixty have been quick to try and fill the vacuum as well as WAV Group. I respect both Chris and Amy and know the industry will be a better place with their insights. I’m sure they are both nervous and excited about their new adventure and I can’t help but feel a little bit jealous of starting something new.

My best wishes to Chris and Amy, looking forward to seeing you both soon!

Minnesota Realtors® choose Lone Wolf’s Transaction Management Solutions as a free member benefit

Lone Wolf partners with Minnesota Realtors® to provide transaction management solutions to its members in 2022

“Cambridge, ON and Dallas, TX – July 7, 2021 – Lone Wolf Technologies (“Lone Wolf”) and Minnesota Realtors® are pleased to announce a new agreement that brings real estate’s leading transaction management solutions, Lone Wolf Transactions (zipForm Edition) and Lone Wolf Transactions (TransactionDesk Edition), to the association’s 22,000 members as member benefits in 2022. The new agreement starts in September 2021.

“We’re happy to partner with Lone Wolf in providing digital form and transaction management tools to our members,” said Chris Gellar, CEO of Minnesota Realtors®. “These solutions put functionality and freedom of choice in our members’ hands and lets them spend more time servicing the needs of their clients.”

This is following a recent announcement that the California Association of REALTORS and the Texas Association of REALTORS (LOI) have also chosen to provide Lone Wolf’s Transaction Management Solutions as a free member benefit.

RESO announces 2021 Officers and Directors

Meet the 2021 RESO Board of Directors!

2021 RESO Executive Board:
Chair: Rebecca Jensen, President and CEO, Midwest Real Estate Data, LLC (MRED) – re-elected
Vice-Chair: Michael Wurzer, President and CEO, FBS, Creators of Flexmls – re-elected
Secretary: Katie Smithson, Director of Enterprise Services, W+R Studios, a Lone Wolf Company – elected
Treasurer: Richard Renton, CEO, Triad MLS – re-elected

Representing Technology Companies, Developers, Partners & Consultants with Revenue Over $25 Million:
Scott Woodard, CEO, ShowingTime – elected
Lucie Fortier, Executive Leader, Product Management, CoreLogic – appointed
Turan Tekin, Director, MLS and Industry Development, Zillow Group – appointed

Representing Multiple Listing Services and REALTOR® Associations with Less Than 50,000 Subscribers:
John Breault, Vice President of MLS and Member Services, Rhode Island Association of REALTORS® & State-Wide MLS, Inc. – elected
Chris Carrillo, CEO, Metro MLS (Incumbent) – elected

Representing Class D, Real Estate Brokerages, Brokers, Agents & Appraisers:
Bill Fowler, Senior Director of Industry Relations, Compass – elected
Dan Troup, Director of Data Strategy & Operations, RE/MAX & Seventy3, LLC (Incumbent) – elected

RESO Board Advisors:
Bob Evans – VP Industry Relations, Move.com 
Liz Tewksbury – Director of MLS Operations, Homesnap

Congratulations Katie Smithson and the rest of the RESO officers and directors. ????

NTREIS expands services to Northwest Louisiana

NTREIS Welcomes the Northwest Louisiana Association of REALTORS® as it Expands

With NWLAR, there are 15 diverse REALTOR Association Shareholders in the NTREIS family. The regional MLS contracts with vendors for services and wholesales to the Shareholders who provide direct services to their membership.

John Holley, CEO of NTREIS added, “Our decentralized model is attractive to Associations that wish to provide a high level of REALTOR services to their membership but have another entity to do the heavy lifting of the technology and data services of a multiple listing service.”

Makes sense. Fits NTREIS’ model, plus NWLAR members get to take advantage of NTREIS deep member services. These cross-state consolidations are becoming more common.

Northern Nevada Regional MLS (NNRMLS) promotes George Pickard, current CTO to CEO position

Search Committee Promotes From Within

In his nearly nine years with NNRMLS, Pickard has proven himself to be a leader. He’s played a crucial role in strategic planning, executive decision-making, data analysis, budgeting, negotiating, contracting, recruiting,  project management, business development, policy, public speaking, marketing, and communications. Pickard is a driving force behind the implementation of the NNRMLS strategic vision, empowering team members and contractors, coordinating solutions with vendors and stakeholders, and fostering strong relationships with NNRMLS’ Shareholders to deliver world-class MLS services to our members.”

George Pickard

This isn’t the first time NNRMLS has promoted from within, Shelley Specchio (now CEO of MIBOR) was also promoted when Merri Jo Cowen left for the top spot at Stellar MLS (formerly My Florida Regional MLS).

Great gig for George. As mentioned above NNRMLS is known for being a creator of leaders in the industry.

Congrats to George and NNRMLS!

W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations

Got a few nice write-ups on a recent survey W+R Studios put out.

From Andrea Brambila of Inman NewsMost agents aren’t including Zestimates, iBuyer info in CMAs

“W+R Studios, whose flagship product is comparative market analysis software Cloud CMA, fielded the survey “2020 Survey of Best Practices for CMAs and Listing Presentations” online from May 18 to May 31. The company sent the survey to its 298,520 Cloud CMA agent and broker subscribers, of which 3,325 completed the survey. Survey respondents hail from 46 states nationwide.

“Any agent creating a comparative market analysis wonders whether they are ‘doing it right’ or is curious about what other agents include or don’t include in their CMA. This survey gives agents an inside peek at the best practices of what goes into creating a winning CMA,” said Frances Wiseman, director of marketing for W+R Studios, in a statement.”

I was also surprised that most agents were not including Zestimates in their CMAs. Less so about iBuyer offers, since the number of iBuyer markets is still limited.

From Victor Lund of the WAV GroupSurvey Results: Best Practices for CMA

“A powerful data component that is affirmed by the report is that agents interrogate all listing statuses in their CMA. Active listings are important to understand what is available to buyers today, but pricing is particularly influenced by pending, sold, expired, and withdrawn listings. The CMA may be one of the reasons why homes are selling so much faster (lower days on market) than ever before. It is hard for a listing to hide when the listing price is too high. Surprisingly, the report indicates that the properties included in a CMA range from 5 to 11. Agents focus on the Days on Market Comparison more than 61% of the time, making it one of the most vital calculations in the CMA report.”

Yup, Days on Market (DOM) is a huge deal for agents. Which I know is a battle at most MLS organizations.

Check out the full results here. If you are at an MLS organization this would be a perfect thing to share, since a lot of agents wonder whether they are doing a CMA “right”.

I would love to hear any suggestions to make the report better for next year. Are there any questions you want to ask? Let me know.

Gene Millman selected to be REColorado’s new CEO

Gene Millman

Gene Millman Named REcolorado CEO

“Gene comes to REcolorado with more than 30 years of real estate experience. Before transitioning to MLS executive, he served in the roles of agent, broker-owner, and MLS Board of Director. Currently, Gene is the CEO of the Northern Nevada Regional MLS (NNRMLS) where his focus has been on guiding the success of the organizations members by providing a variety of products and services that create an efficient and successful marketplace. Prior to leading NNRMLS, Gene served on the Board of Directors for TREND and was Chairman from 2013-2016. He also served on the MAPS Task Force/Vision Team/MLS Evolved to successfully form Bright MLS and was Vice Chair of the Bright Board of Directors.”

I interviewed Gene about a year ago on my podcast Listing Bits almost exactly a year ago. Northern Nevada Regional MLS (NNRMLS) furthers its reputation as being a fountainhead of MLS talent in the industry. Congratulations to Gene and REColorado.

Back to the future for Palm Springs MLS members

Palm Springs Regional Association of REALTORS® listened to their members

“VESTAPLUS, the newest MLS system to enter the MLS industry and serving over 20,000 REALTORS® to date, inked a deal to bring back their software to the members of the Palm Springs Regional Association of REALTORS® (PSRAR) due to strong demand from PSRAR subscribers. The MLS/CLAW a luxury MLS services provider in Beverly Hills and Malibu is the provider of VESTAPLUS™. The VESTAPLUS™ software will be delivered via a 3-way agreement between the Palm Springs Regional Association of REALTORS®, The MLS/CLAW and California Regional MLS (CRMLS)”

With CRMLS latest expansion it looks like they have 4 MLS System of Choices: VESTAPLUS, Matrix, Paragon, and FlexMLS. It’s good to be an MLS Vendor these days.

Ernie Graham, Homebot CEO, named to HousingWire Vanguard list

Ernie Graham

Introducing the HW 2019 Vanguards – 50 executives leading the housing industry

“The HW Vanguard Award recognizes leaders of businesses contributing to the growth of the housing economy and its various sectors, including mortgage, fintech and real estate. And this year’s winners distinguished themselves as some of the top leaders innovating the housing industry today.”


Lots of great people on this list including Chris Heller, now of OJO Labs, Pat Stone of WFG, and Drew Uher of HomeLight. Congrats to Ernie and the rest.

Lone Wolf and CREA ink deal

Lone Wolf and CREA Announce Major Transaction Management Deal

The new CREA WEBForms® will be powered by Lone Wolf’s TransactionDesk®, an industry-leading document and transaction management system. The new CREA WEBForms® includes unlimited document storage, forms, MLS® integration and agent-level transaction management.

“Our members’ business needs have changed since the creation of CREA WEBForms® and they continue to evolve,” stated Michael Bourque, CREA’s CEO. “CREA WEBForms® needs to adapt to changing needs in a timely fashion, integrate with board and association MLS® Systems and other third-party tools used by members across the country.”

If I’m reading this right it sounds like Lone Wolf just site licensed a whole country. Nice work!

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