Where Real Estate Gets Its Dirt

About that logo…

REALTOR® Brand Evolution: Updated April 11, 2018

“Since we announced the brand evolution and logo redesign, we have received a diversity of opinions that ranged from strong support to outright disapproval. Please know how much we appreciate member input and how seriously we take your feedback.

While the issues that drove this process to evaluate and ultimately evolve the REALTOR® logo still exist, we are pausing its implementation. This extra time will allow us to further examine the enhancement of the REALTOR® brand proposition, including the logo, which means so much to you and your business.

We are a member-centric organization and this decision to postpone the brand transformation demonstrates that your national association is listening.”

Personally I think NAR made the wrong call here. And I’m not talking about the logo itself. A lot of design is subjective. Some designs grow on you over time. There are always going to be haters, ignore them. Do what you do.

RPR shakeup. Dale Ross out, Jeff Young takes top spot.

I’ve been on the road for about 11 days and have lots to catch up on. NAR issued a press release yesterday announcing some signifigant changes at RPR.

Realtors Property Resource® Announces Retirement of CEO, Appointment of New Leader

“Realtors Property Resource® LLC, a wholly owned subsidiary of the National Association of Realtors®, announced that its founding CEO Dale Ross will be retiring as of May 1, 2018. RPR’s Jeff Young has been named chief operating officer/general manager and will assume responsibility for all RPR activities, reporting directly to NAR CEO Bob Goldberg.”

I continue to be impressed with NAR’s new CEO, Bob Goldberg. With the shut down of AMP we could see this coming. It was only a matter of time, and how high the cuts would go.

Let’s face it, when RPR first launched it didn’t sit well with the MLS community. Hubris, revenue share issues, “national MLS” fears (AMP), usage rates, and questionable tactics to force MLS providers to sign up contributed to that rift. There may have been some rational reasons for some of those choices but there wasn’t a lot of love left on both sides.

To me it’s water under the bridge. There is a new sheriff in town.

I’ve gotten to know Jeff Young over the years and he has always been straight with me. I find him pragmatic, level headed and most importantly (at least in my line of work), he can take a joke. I think he is the perfect choice for this next chapter in RPR’s life.

Jeff has a tough job ahead of him. But with Marty Frame and Karen France as part of his executive team, they have a new opportunity to re-focus what RPR is all about and how it engages with its partners.
I wish them nothing but success.

Listing Bits: A New Approach to MLS Consolidation with Kevin McQueen of T3 Sixty

88 MLSs serve 80% of REALTORS. The remaining 20% are served by the rest—that’s nearly 600 MLSs! We know that consolidation will make it much easier for brokers to serve consumers, but what is the best way to approach the issue? How can we work to understand the 20% in rural, small town and resort communities and bring that group in to alignment with the 80%?

 

Kevin McQueen is the President of the T3 Sixty MLS Division. He joined the firm with the express purpose of facilitating MLS consolidations, mergers and collaborations. Kevin has been a real estate consultant since 2000, when he founded Focus Forward to help MLSs and associations navigate the evolution of the industry. Prior to consulting, Kevin spent nine years as the CEO of Realcomp and eight years running technical operations for BORIS Systems.

 

Today Kevin shares his path to consulting, from his early days with BORIS to his experience consolidating MLSs in Michigan at Realcomp. He explains the role of a consultant in facilitating strategic thinking and what led to his collaboration with T3 Sixty. Listen in to understand Kevin’s mission to pick up the pace of MLS consolidation, addressing problem areas individually with a quiet, flexible approach.

 

What’s Discussed:

 

Kevin’s early experience with MLS technical operations

How Kevin transitioned to MLS leadership at Realcomp

Kevin’s insight on the benefits of consulting

Why Kevin chose the name Focus Forward

The role of a consultant in facilitating strategic thinking

-Discussion about what’s possible

-Organizational assessment

Why Kevin sought a partnership with T3 Sixty

The value of accurate data in decision-making to supercede emotion-based decision making in boardrooms

The shrinking number of MLSs from 2000 to 2018

Kevin’s mission to pick up the pace of MLS consolidation

-88 MLSs serve 80% of REALTORS

-20% served by the rest (nearly 600)

Kevin’s take on NAR initiatives as dividing vs. unifying

Kevin’s Do’s and Don’ts of MLS consolidation

-Be flexible, modify business model

-Don’t go into takeover mode

Paul Prince’s quiet and respectful approach to consolidation

How Kevin’s MLS map initiated a conversation

T3 Sixty’s approach to addressing problem areas individually

 

Resources:

Number of MLSs By State

Paul Prince Case Study

T3 Summit

 

Connect with Kevin McQueen: 

T3 Sixty

Email kevin@t360.com

Kevin on LinkedIn

Kevin on Facebook

3 things I learned at the ITIF panel on “Using Technology to Make Real Estate More Competitive”


I happen to be in Washington D.C. on a spring break trip with my family so I was able to attend the event live. I know many of you caught the live stream. Here’s the top 3 take-aways.

1. The panel’s moderator, Daniel Castro, didn’t seem to grasp the nuances of a real estate transaction and listing process. It seemed, at least to me, he was learning on the job. To his credit he wasn’t giving up. He believed in his view point, but needed some better arguments.

2. Speaking of the panel, I just have say how great it was to see Brian Larson back in action. Man I miss that guy, and to see him make clear and cogent arguments was a sight to see. Brian is a stud and represented the MLS industry as well as it could be. He should be in the CMLS Hall of Fame….oh wait that already happen. : )

3. Upstream might have some explaining to do (to the DOJ that is). I thought this bit was really telling. I’ve heard many people have concerns about Upstream’s business model, but this was a whole new level. David Kully former Chief of the Litigation III Section of the U.S. Department of Justice’s Antitrust Division. Basically the guy who was giving NAR the screws. Mr. Kelly stated (starts about 23:05 in the video) when he looked back at the case against NAR it was less about how it “protected a particular business model” and more about “how brokers that perceive a threat might act collectively to try to counter-act that threat”. He went on, “You see things like…Upstream..seems like a solution in search of a problem… and if I had my DOJ hat on ..I might think…Well, what’s that all about?, why is that happening, is that something out there to address a threat in the industry.” Boom goes the dynamite.

One last thing. The FTC-DOJ did announce they are holding a workshop on “What’s New in Residential Real Estate Brokerage Competition”. You can find out more here.

iLOOKABOUT to acquire Stratus Data Systems

iLOOKABOUT and Stratus Data Systems Enter Into Non-Binding Letter of Intent

Pursuant to the terms of the non-binding LOI, Stratus will continue to operate as its own business unit under the leadership of Mr. Grass, as a wholly owned subsidiary of iLOOKABOUT.

Even the Canadians are doing it.

ITIF: Using Technology To Make Real Estate More Competitive

This is happening in Washington D.C. TODAY at 1PM E.T.. It will be moderated by Mr. Daniel Castro. You might remember Mr. Castro as the co-authored of a study that N.A.R. and MLS organization harmed Redfin’s ability to compete. Chelsea Goyer and Redfin’s CEO Glenn Kelman co-authored a blog post refuting those claims.

I’m in D.C. on spring break trip with my family but will be able to attend the event live. I also believe they will be live streaming it as well (here’s a link to their Facebook page), but don’t have the details, as of yet. The hashtag is #ITIFrealestate

UPDATE:

More info on LIVE STREAM here:

Industry Relations: Inman Disconnect and a New Set of Principles for Real Estate (The Parker Principles)

Observe. Orient. Decide. Act.

 

The OODA loop is a tool for decision-making developed by military strategist John Boyd. At the Inman Disconnect Conference in Palm Springs, organizers focused on the Orient piece of the process, collaborating with attendees to design a set of principles to govern the industry moving forward. The question becomes, how might those principles influence decision-making in real estate? And will such a manifesto inspire industry players to look inward and take the necessary action?

 

Today, Rob and Greg debrief the Inman Disconnect Conference, applauding Brad Inman’s investment in engaging the industry. They discuss the history behind the Ahwahnee Principles, a new approach to urban planning developed by mavericks in the space in the 1970’s, and how Brad is working to emulate the design of a similar manifesto for real estate. Rob offers insight around the impact of developing a set of principles and how that might translate to action and policy change moving forward, and Greg explains how big gains can be made by people in a community changing small habits over time. Rob and Greg touch on some of the principles addressed at the conference, including low-income housing and big data. Listen in as they share their top takeaways from Inman Disconnect and how the principles can serve as a device to communicate about the way we do business.

 

What’s Discussed:

 

The intent behind the Inman Disconnect Conference

Brad Inman’s investment in engaging the industry

The history behind the Ahwahnee Principles

-New approach to urban planning

-Grew into manifesto (1970’s)

Brad’s aim to develop a set of principles for real estate

The real estate establishment vs. industry ‘rebels’

The controversial issues discussed at Inman Disconnect
-Low-income housing

-Free, open data

Rob’s insight around the impact of principles

-Govern actions, have consequences

-Influence policy changes

Greg’s take on the impact of small changes

Greg’s view on big data and privacy

How the principles might translate to action

-‘They’ vs. ‘I’

-Device to start conversation

 

Resources:

Inman Disconnect

The Parker Principles – A Real Estate Manifesto

Nudge: Improving Decisions About Health, Wealth, and Happinessby Richard H. Thaler and Cass R. Sunstein 

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

 

Our Sponsor(s):

Cloud Agent Suite

Listing Bits: The Role of an MLS Exec with CEO Shelley Specchio of MIBOR

What do you think of when you hear the term ‘MLS’? The software vendors? The providers? The database itself? What about MLS executives? We tend to use the label as a catchall for all of those things, which can get problematic.

 

Shelley Specchio has a handle on all aspects of the MLS system. In 1994, Shelley began her professional career publishing a home magazine for the Reno/Sparks Association of REALTORS. The association expanded in 2003 to become the Northern Nevada Regional MLS, and Shelley served as their VP of Sales and Marketing until 2008 when she transitioned to the role of CEO. Last February she became the CEO of the MIBOR REALTOR Association in Indianapolis, a unique organization that marries the MLS, the association, and a nonprofit arm to impact the community at large. Shelley is involved with NAR on the national level, serving on the MLS Executive Advisory Board.

 

Today Shelley addresses the role of an MLS executive, discussing her own career path and the pros and cons of the position. She shares her take on the fear of disruption in the marketplace, the Upstream initiative, and MLS consolidation. Shelley explains what drew her to the CEO position at MIBOR, describing how the association, MLS, and foundation work in tandem to impact the community. Listen in for insight around using ‘MLS’ as a catchall term and MIBOR’s adoption of the acronym BLC.

 

What’s Discussed:

 

Shelley’s career path in real estate

The role of an MLS executive

The fear of disruption in the marketplace

Shifting from fear to strategic action

Shelley’s take on the Upstream initiative

-No one solution for pain points

-MLS needs to facilitate choice

Other graduates of the ‘Merri Jo School of MLS Execs’

Why MLS execs often relocate as they advance

The extensive travel required of MLS execs

The shrinking number of MLSs from 900 to 672

What drew Shelley to MIBOR

-Economic development piece

-Opportunity to move community forward

MIBOR’s unique structure as an association and MLS

The challenges of having a new boss every year

How MLS execs build relationships with the board

The confusion around ‘MLS’ as a catchall term

Why MIBOR uses the term Broker Listing Cooperative

Shelley’s insight on future consolidation

-Less important to merge if data flowing

-Tech like MLS Grid could facilitate

 

Resources:

 

T3 Sixty

MLS Grid

CMLS Brings It to the Table

MIBOR REALTOR Foundation

 

Connect with Shelley Specchio:

 

MIBOR REALTOR Association

MIBOR on Facebook

MIBOR on Twitter

Shelley on LinkedIn

Proptech startup “REbus” gets 850 Million dollars in funding on emoji based real estate portal.

Andrea Brambila at Inman News

In an interview with 23 year old founder Ted Shoeman, founder of REBus, he got the idea when texting his friends. He stated than Millennials hated words and letters. And over 90% of their communications were in pure emoji.”

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KW pivots again, now says they are a “rocket company”.

Ben Lane reporting for HousingWire

“I was taken blind folded to a secret location deep under ground somewhere in Austin. I was then placed in a chair and the blind fold was taken off. In front of me stood Keller Williams’ co-founder Gary Keller dressed entirely in tin foil.

To my right, in the corner was KW’s Chief Innovation Officer Josh Team playing a video game on an old CRT screen eating from a big bowl what appeared to be extra spicy Cheetos. When I asked Mr. Keller about his attire he stated something to the fact that it was a proto-type “space suit” that he and Josh were working on. Josh turned his head and grunted in our direction and from orange stained lips blurted out he had “1,230 engineers working on it”.

Mr. Keller then went on to explain an elaborate strategy to make KW associates the first “Space Agents”. He went on to say that selling real estate on Earth was “in the past”, and now his focus was Mars.

“What better planet for KW agents to sell real estate than the RED planet?”

No comment from Elon Musk.

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