I think my friends in organized real estate have to start paying attention to how companies are evolving the definition of “homeownership”. Below is a video of a presentation given by Adena Hefets, CEO of Divvy Homes at an event held by Andreessen Horowitz.
“We believe the industry is very binary. You either rent a home, or dive in to the deep end and get a mortgage. There is no in-between.”
Adena Hefets, CEO of Divvy Homes
If you have been listening to my podcast Listing Bits you know I’ve been tracking Divvy Homes and Adena for a while now and am super intrigued.
“The platform uses an algorithm that crunches millions of records, including MLS data, to come up with a “Likelihood to List” score. The service, available only to licensed agents, shows a “heat map” of neighborhoods color-coded to zero in on the homes most likely to go on the market. “Instead of sending a postcard to 5,000 homes, real estate agents can just focus in on the people the algorithm has determined are the most likely to list their homes,” Lou Mintzer, Homesnap’s chief product officer.”
Things could get awkward for both these D.C. area-based companies if they frequent the same restaurants.
Meanwhile, the O.G. in the game, CoreLogic, is not sitting still. CoreLogic has been recently touting a brand-new Realist “re-imagined from the ground up “. This space is heating up quickly, it will be interesting to see what they come up with.
In an article posted on Inman News today, Homesnap CEO John Mazur calls this new Off-Market Marketplace their “crown-jewel” and promises more enhancements coming.
The new Homesnap Pro
All this can only be good for agents and MLS customers. Competition is a good thing.
I don’t typically do this but I wanted to share that I’m hosting a webinar next week with Sharran Srivatsaa. I’ve known Sharran for a while now and he really is a great teacher.
Sharran is going to talk about helping agents do better listing presentations. I’ve seen him do this presentation live and its gold. He has real-world experience, he grew Teles Properties by 10x in 5 years and led its acquisition to national real estate powerhouse Douglas Elliman. He’s legit.
So I would love it you could share the link below, I know a lot of agents will benefit.
“Serving internal teams in Marketing, Outreach, Product Education, and Customer Support, the copywriter will craft meaningful, data-informed stories to support the goals and growth of the organization. This multi-disciplinary position integrates strategic thinking with copywriting skills to produce content which will inform, engage, and strengthen the company brand on behalf of MRED.”
“Moving and settling in to a new home is unnecessarily stressful, costly and risky. OKMOVEME™ (OKMM) focuses on each of these “pain points” with a FREE cloud-based solution that consumers will regard as invaluable when they’re considering, planning or actively engaged in moving to a new home and settling in thereafter. OKMOVEME™ provides consumers invaluable assistance “just in time at the right time.”
WE MAKE HOME BETTER™ with highly curated editorial content, simple research and task/organizational tools using monetizable affiliate links to valuable goods and resources. The consumer controls the entire experience, aided by OKMM serving up “human bites” of 4 distinct moving transactional phases accompanied by valuable resources coupled with an interactive task list for each phase.”
Lots of buzz about this in the hallways and lobby bar at Inman Connect NYC. This is a space Heithaus knows well, so color me curious. Good luck John!
“Elm Street Technology offers a simplified platform called Elevate, for real estate technology and marketing services, that aims to provide a single vendor and point of contact to maximize business leads. The Elevate platform is currently used by tens of thousands of real estate agents, teams and brokerages across the United States. It offers a variety of seamlessly integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns, and more, all backed by zealous support and education teams.
“Aquiline is the perfect partner to help Elm Street Technology accelerate its growth strategy,” said Prem Luthra, President and CEO of Elm Street Technology. “With Aquiline, we will be able to broaden and accelerate our sales and marketing capabilities, enhance product development and increase our focus on strategic acquisitions that will allow us to better service the increasing demand for technology to automate and streamline the day-to-day activities of the busy real estate professional.”
Still a lot of appetite for real estate technology companies out there. Congrats to Prem and his team as they continue to grow.
“In its first deal to offer its best-in-class MLS services outside of California, California Regional MLS (CRMLS) has come to an agreement to provide turnkey MLS services to Louisiana’snew broker-led statewide MLS – Greater Southern MLS (GSMLS).
CRMLS is providing Greater Southern MLS a comprehensive suite of technology products, including Matrix, Paragon, Cloud CMA, Realist Tax, ShowingTime, InfoSparks Market Statistics, and many more. In addition, CRMLS is providing compliance, data licensing services, online and live local training, and 7-day-a-week customer support.”
Holy Shit! I can’t think of an MLS organization providing its services out of state in a wholesale fashion like this…ever. And if I’m doing my math correctly this could potentially add over 20,000 agents to CRMLS. Potentially making its membership over 120,000. Boom.
The other side of the story is this (Greater Southern MLS) being a broker-owned MLS. It has shades of MAP MLS back in the day. I can only imagine the politics in play.
Art and the rest of the CRMLS team are really changing the game here. Congrats!
“So how exactly did this wacky artifact come to fruition? According to Hathaway Hester, manager of the association archives, the theme of the 1990 town hall meeting was “The Broker’s Office in the Year 2000,” and the futuristic video served as an introduction to the proceedings. The entire thing was filmed and made available to members through NAR’s mail-order service, which was a precursor to today’s REALTOR® Store. It was advertised throughout 1990, then disappeared from the radar until it was digitized and posted online in 2008, the year of NAR’s centennial, Hester says. Over the years, the short video has caught the interest of external publications wanting to highlight the video’s amazing ’90s cheesiness.”
Oh man. This is so fun.
Also, think about this, if the movie Back To The Future was made today, Marty would be going back to the 90s. ????
“ShowingTime, the residential real estate industry’s leading showing management and market stats technology provider, has entered into an agreement with ORTIS/OC to provide all 22 boards and their 13,800+ members full access to its online and front desk scheduling platforms that simplify the showing process for agents and admins, while also providing access to MarketStats market-wide, an in-depth local market analytics reporting tool.”
Congrats! Great to see these guys continue to grow and expand.
