Where Real Estate Gets Its Dirt

The nine lives of Remine

Andrea Brambila writing for Inman News

Remine investors drop company’s valuation, hold founders’ feet to fire

“A year after raising $30 million, real estate tech firm Remine is whipping up another round of funding, but on terms that indicate the company’s valuation has plunged and its investors are holding the founders’ feet to the fire.
In a term sheet obtained by Inman and confirmed as authentic by Remine, two of Remine’s previous investors — New York-based growth equity firm Stripes LLC and Canada-based boutique investment firm Ayrshire Real Estate Technologies LP — have agreed to invest about $4 million and $2 million, respectively, in Remine as part of a Series B round in which Remine hopes to raise a total of about $14.1 million from new and existing investors by or before May 30.”

Losing control of the company you founded can’t be a great feeling. These guys are in a really tough spot. But you can see some of the issues in the response from Remine’s CEO Mark Shacknies about the use of the new funding.

“to fuel our growth and expansion of our MLS front end, SSO [single sign on], add/edit, and transaction management platform. “

From their product page, I count 8 different products. Perhaps a bit of focus might help them turn the corner to making money instead of the current cycle of laying people off and needing to raise more.

But, unlike some, I’m impressed they have been able to raise any money at all during this environment. Especially if you include past issues, like the original debacle of trying to poach a CoreLogic employee and only to have that employee go back to Corelogic, the switch in business models (twice, three times?), 2 layoffs rounds, the failed portal attempt, Zillow pulling their API access and their system be compromised by a hacker. It seems they have nine lives. So if they are able to close the existing Series B round the total amount of funding Remine has captured would be around $64 million dollars. Those aren’t RPR numbers, but still. The patience of their investors is remarkable.

The industry needs companies like Remine. The big traditional vendors need an upstart to keep them on their toes. The question is whether Remine’s current leadership has the character, resolve, and most importantly the confidence of their current team to pull this off.

If they can’t execute, if they have any further blunders, I fear there will be another round of layoffs, but this time it will consist of only 3 employees. I hope that never happens.

Bill Andrews leaves Remine Annette Sheffler leaves SentriLock, both headed for Black Knight

Bill Andrews, and maybe at this point I should clarify, Bill Andrews Sr. since he has made this industry a family affair. His son Bill Andrews is National Sales Manager- MLS relations at RateMyAgent and his other son, Ryan Andrews is Director of MLS relations at LionDesk. ????

Bill Sr. has joined Black Knight, this is after joining Remine back is October 2019. Bill has worked for several companies in the industry, I think it goes something like this. Rapattoni, Tarasoft, CoreLogic, Zillow, Remine, a little consulting, and now Black Knight.

Also, fellow DeVry grad, Annette Sheffler, has left SentriLock and joined Black Knight as a product consultant.

I’m also hearing rumors about one or two others that could be making moves. Don’t know who or where yet, seems like the powers to be haven’t taken their finger off the chess piece yet.

Great to see that Black Knight is not sitting still during this crazy time and making investments in what matters most, good people.

ShowingTime adds the option to schedule virtual showings.

Conducting Virtual Showings with ShowingTime

The spread of COVID-19 has affected almost every aspect of our lives. Communities have shown themselves to be resilient, however, and so too have real estate professionals. Responding to the challenge imposed by the pandemic to continue to serve their clients in a safe, responsible manner, agents have incorporated streaming video technology to offer showings while adhering to social distancing best practices.

I’m a little late to some of this news but I’m just loving how a lot of vendors are stepping up their game during this crisis. ShowingTime in particular. Adding a way to schedule virtual showings is a no-brainer. Plus the showing data they are tracking and publishing is fascinating.

Flexmls has a way for agents to schedule Virtual Open Houses. Remine has announced a soon to be launched feature to create a Live Open House via their mobile app.

MLS organizations like Stellar MLS are putting together handy guides to help their members show the different options they have in their Matrix MLS systems along with best practices.

Black Knight is also launching live streaming options as well.

I’m sure I’m missing a few other solutions here but it’s great to see the old proverb of necessity is the mother of invention come to life in the real estate space.

Remine announces second round of layoffs in less than a year

A New Way Forward

“Today Remine announced the decision to reduce our workforce by 38 people – in a pivotal realignment effort.With all the same challenges of a typical start-up, we felt it was time to stop, listen, and evaluate where we were going and where we need to be.”

That’s a total of 80 people. Yikes! I hope that Remine is setting something up for the people caught up in their latest round of layoffs to help them find new jobs.

I have a feature on the Vendor Alley Job Board where Job Seekers can post a profile. Hopefully, this will help= > Create My Profile

Also, what does “pivotal realignment effort” even mean?

Remine flaw left MLS data exposed to hackers

A security mishap left Remine wide open to hackers

“The misconfiguration was found in Remine’s development environment, which although protected by a password, let anyone outside the company register an account to log in.
Thinking it was a secure space, Remine’s developers shared private keys, secrets and other passwords, which if exploited by a malicious hacker would have allowed access to the company’s Amazon Web Services storage servers, databases and also the company’s private Slack workspace.”

Yikes! It looks like the security firm who hacked their site got access to a ton of data. According to TechCrunch

One of the documents seen by TechCrunch showed personal information, including names, home addresses and other personally identifiable information belonging to a rental tenant.

Good news the security firm was doing this for publicity (I’m assuming), and not for any malicious purposes.

While the timing of this type of situation is never good, in the case of Remine it couldn’t be worse, as CoreLogic’s Clareity MLS Executive Workshop starts tomorrow in Scottsdale. With a ton of MLS executives in attendance, I’m pretty sure this will be numero uno topic of conversation in the lobby bar.

Remine to launch add-edit tool

Remine add-edit tool to allow Texas brokers to push listings to MLS

The deal means NTREIS subscribers can either continue to use the MLS’s current CoreLogic Matrix system for listing management or can alternatively use Remine’s add-edit tool. NTREIS’s back-end system remains Matrix.

“This offers an opportunity for agents to upload a listing using a different module. Think of it as front end of choice,” NTREIS CEO John Holley told Inman in a phone interview.

Additionally, “a broker that has a back-end system will be able to use that back-end system to load a listing” and push it to Remine’s add-edit tool to push it to the MLS, he added, noting that agents would prefer not to have to switch between systems and stay in their broker’s back-end system. “That is the goal.”

Whoa. I would love to see this in action. Is it possible that Remine beat Upstream to the punch?

Vendor Cage Match: Homesnap goes after Remine with new predictive analytics features

Who you got?

The off-market/public records game is heating up!

Homesnap’s new platform guesses when people will move

“The platform uses an algorithm that crunches millions of records, including MLS data, to come up with a “Likelihood to List” score. The service, available only to licensed agents, shows a “heat map” of neighborhoods color-coded to zero in on the homes most likely to go on the market.
“Instead of sending a postcard to 5,000 homes, real estate agents can just focus in on the people the algorithm has determined are the most likely to list their homes,” Lou Mintzer, Homesnap’s chief product officer.”

Things could get awkward for both these D.C. area-based companies if they frequent the same restaurants.

New Homesnap Pro
Remine

Remine has been on a bit of a hiring spree lately. Joe Kazzoun and Bill Andrews were hired back in October of last year. Recently they also hired Quinn Nichols, formerly of MARIS, Troy Feeken, formerly of FBS, and Chelsea Goyer, formerly of Redfin. That’s going add a lot to their burn-rate.

Meanwhile, the O.G. in the game, CoreLogic, is not sitting still. CoreLogic has been recently touting a brand-new Realist “re-imagined from the ground up “. This space is heating up quickly, it will be interesting to see what they come up with.

In an article posted on Inman News today, Homesnap CEO John Mazur calls this new Off-Market Marketplace their “crown-jewel” and promises more enhancements coming.

The new Homesnap Pro

All this can only be good for agents and MLS customers. Competition is a good thing.

????

Remine inks state-wide exclusive multi-product deal with First MLS

Georgia’s FMLS licenses Exclusive Rights to Remine Listing Input, Remine Docs, and Remine Agent Pro

“Remine and FMLS (First Multiple Listing Service) announced a new partnership today that dramatically upgrades the technology, data and tools available to Atlanta-area real estate professionals. Under the terms of the deal, FMLS will provide the Remine MLS system as a member benefit. This system includes Remine Listing Input, Remine Docs and Remine Agent Pro. All functions will be provided with high availability ensuring that brokers and agents will have access 24/7 to get their business done.”


It looks like a “system of choice” play. So not a stand-alone MLS System. Also, Remine seems to tout an Upstream alternative with their rumored listing input module (LIM). But obviously, Jeremy knows his standards so there could a path for a broker to enter into one LIM and then send it off to multiple MLS organizations.

No launch date is being mentioned publicly, but Remine is going to need a lot of cooperation from Corelogic to make this happen.

These “exclusive” deals are tricky and I’m surprised Remine is going this route. First off it set a precedent for other negotiations going forward and second it puts your customers in charge of expansion (which can be hit or miss).

Has Remine found a new way to launch a listing portal?

I don’t know how I got the job of MLS data cop. I guess ever since the whole thing happened with HouseCanary, I get MLS providers and Vendors asking me what I think about this and that.

Enter “the new Remine.com”. At first glance it appears that they have just taken public record data and matched it with Google Street Views. No active listings. But……there is a callout box that says “Curious about listings in your area? Match With An Agent”

So I clicked on the “Match With An Agent” box (Even I’m not brave enough to click on the box that said “Claim Your Home”).

I go through a process where I’m asked a series of questions and then presented with a few “top local” agents to choose from. Not sure what Remine does to qualify them as “Top”. The first time I did this I got agents from all over, not where I was looking to buy. After trying it a few times I saw an agent from Huntington Beach.

So I choose that agent.

I am then directed to create an account. Not with an agent, not with a broker, but with Remine.com.

So I created an account.

Bingo! Now I can see all active listings on the MLS!

Everything goes downhill from there. The site is just awful. It seems like every page reload prompts a message box asking “The website “remine.com” would like to use…”. I swear I must have given permission 50 times.

I also get spinners that last forever when I try and view photos and some photos don’t display. And for some reason there is no way that I can modify/change/add a new area on a saved search. I have to start every search all over again. Maddening. Remine have your QA guy call me. Seriously.

All of which is fine; they can fix these things. I get it…I make software for living; it’s a version one product.

But the thing is, I wasn’t taken to a personalized agent page. So, did I really create the sort of VOW required relationship? Is Remine a broker? Did the agent even know about this or me?

So I called the agent.

I got voicemail, so I left a message. He called right back. I told him that I was on a website and I was “matched” with him (this was about 24 hours after I created the account), and I asked if he knew anything about me. He said no, he had never heard of me. Based on his voicemail I think he was at another brokerage than the one listed on Remine.com, too. Yikes.

On one level I can see some real innovation here from Remine. Start with public record data and bait site visitors to see real listings. Cool, right? I recently recorded a podcast with Mark Schacknies , CEO of Remine. This guy is a serious cat, and they are definitely in it to win it. I can also appreciate the need to push boundaries. I’m all for it.

But I just can’t say that it’s completely kosher. Maybe, but if this is possible then why do other listing portals need agreements with MLS Providers? I mean Homes.com could just put a list of random agents on their site and get visitors to click on a button that says “match me with an agent” and Bingo, MLS listings!

This gets back to what many Vendors have been saying lately…Many MLS Providers give newer Vendors more leeway, and existing vendors get slapped on the wrist or denied for every….little….thing. Sour grapes? Whining? Maybe.

It’s a tough balance and competition is getting rough. But here’s the thing, and those who attended the CMLS conference will understand.

Chip had a point.

[Quick side note HouseCanary has done a complete mea culpa and have been very diligent on following proper MLS data licensing rules. Big shout out to Russell and team]

[UPDATE: Remine has decided to disable the Agent Match feature on their website. It will revisit the feature at a later time. Here is their statement.]

Bright MLS adds Remine Pro to core MLS offering

Bright MLS Upgrades Core Offering to Include Remine Pro

“With full access to Remine, Bright subscribers have expansive property data, presented through a brand-new intuitive user interface. Remine Pro includes map-based, public records-enhanced property searches, unlimited contact information for prospecting, a fully integrated comparative market analysis (CMA) tool, that incorporates both MLS & off-market properties, a customer relationship management (CRM) system, chat and collaboration client portal tools, a scoring system that predicts the likelihood that someone will sell, integrated tracking and marketing for up to 10,000 properties, and a mobile app.”

Lots of news the week of the CMLS Conference. Pro tip for everyone, you should announce this stuff the week before, not the week of, you will get more coverage.

Remine CEO Mark Schacknies recorded an audio conversation with Rob Hahn last week. It’s only available if you are a Notorious VIP member (which you already should be). He made, what I thought, were a lot of controversial statements about the MLS industry.

Looks like Remine continues to have success with their Remine Pro offering. They have teased that they have up to 3 MLS providers that are committing to switch over to a full “MLS by Remine” solution in 2020, but so far no confirmation.

Lots of banter back and forth on my last post about Remine from other MLS vendors in the space. Everyone should remember that we are all in this together. And by “everyone” I mean Remine.

Should be an interesting week.

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