Where Real Estate Gets Its Dirt

Aligned Showings passes 2 millionth mark and introduces usage-based pricing

Aligned Showings Reaches 2 Millionth Showing and Introduces Usage-Based Pricing

“Having booked over 2 million showings across our MLS partners is a huge milestone for us. We continue to add new features to Aligned Showings, which has led to over 91% of active listings using the platform in RMLS alone,” stated Kurt von Wasmuth, CEO of RMLS in Portland, Oregon.”

Many MLS software solutions are bundled or provided at little or no cost. The drawback to these tethered solutions is that they limit choice and competition. Additionally, many of these vendors require licensing and terms that MLS organizations would rather not concede. As the saying goes, ‘When the product is free, you’re the product.’

With Aligned Showings usage-based pricing, MLS organizations can now offer more choice to their agents without surrendering unwanted or aggressive data usage rights.

Zillow President, Susan Daimler, speaks out against private listing networks.

Private listing networks harm sellers, buyers, and fair housing

“For the very few people who need maximum privacy over maximum price, there should be options to have a home privately listed. This practice should be the exception, not the rule, because it doesn’t serve the needs of most sellers. And most MLSs do allow sellers to opt out of having their listing online. But for those who believe they are making the decision to list with a private network for any sort of reduced hassle in the form of avoiding showings or timing delays need to understand the clear tradeoff they’re likely making in price and selling speed. “

Exactly. Many proponents of pocket listings argue that it’s about preserving the seller’s freedom to sell however they want. But that’s just a smokescreen. Sellers and buyers currently benefit from a unified marketplace, and dismantling this system would harm them, driven by the greed of larger industry players.

Zillow comes to its senses

Zillow finalizes lawsuit settlement with ARMLS, Metro MLS

“In December 2023, Zillow filed suit against ARMLS and MetroMLS, claiming both MLSs violated antitrust laws when they planned to disable their integrations with ShowingTime in favor of MLS Aligned’s Aligned Showings platform. ARMLS shuttered its integration with ShowingTime on Dec. 27, with MLS Inc. following suit in February 2024.

Zillow questioned the timing of ARMLS and Metro MLS’ decision, claiming it was an attempt to give MLS Aligned “a monopoly” in the MLSs’ respective regions.”

Marian Mcpherson, Inman News

I’m a little biased but Zillow declaring Aligned Showings, a brand new showing service, which effectively added another choice for MLS organizations to choose from now had a “monopoly” has to be one of the most “WTAF” moments in real estate history. Never mind the fact that Zillow was basically strong-arming MLS organizations into integrating ShowingTime on their MLS systems by default.

Great to see leaders at ARMLS and MetroMLS having the courage to fight against this nonsense.

If anything Zillow should look at the recent ruling where a federal judge ruled that Google engaged in illegal practices to preserve its search engine monopoly.

But hey, I’m not a lawyer or giving any legal advice.

Move sues CoStar over trade secrets

CoStar hit with trade secrets lawsuit over dueling real-estate websites

“According to the complaint, Kaminsky headed Realtor.com’s “News and Insights” platform until he was laid off in January. The lawsuit said that Kaminsky took a similar role at Homes.com in March.

Move said it discovered last month that Kaminsky had stolen documents related to business strategy, industry contacts and “a vast array of other competitively sensitive and valuable information” for CoStar.”

Blake Brittain, Reuters

Shades of 2014 when Move sued Zillow over the departure of Errol Samuelson and Curt Beardsley. That was pretty messy and Zillow finally settled (without admitting any wrong doing) for $130 Million. Someone once told me that you are never really successful until you start getting sued. So I guess it’s official that Homes.com is getting traction.

Funny that it’s usually CoStar doing the suing. It will be interesting what tidbits come up in discovery if things get that far.

Zillow settles with MLSs

Zillow, MLSs reach settlement in ShowingTime lawsuit

“A court document filed on June 13 stated that Zillow Group and the defendants — Arizona Regional Multiple Listing Service, Wisconsin’s Metro Multiple Listing Service, and MLS Aligned, an MLS collaboration which developed Aligned Showings — have reached an agreement in principle that will result in the dismissal of claims once finalized.”

Real Estate News

Zillow should have never sued their own customers in the first place. One the worse business decisions this space has ever seen.

A new home search portal swoops in to the mix

Flyhomes Launches World’s First AI-Powered Home Search Portal

“Developed over the last two years, ‘Flyhomes AI,’ is a proprietary technology which brings the first conversational real estate search and research to the market, dramatically expanding the amount of information home shoppers can find online.”

Flyhomes

The company has some legit pedigree too.

“The technology integration was overseen by ZeroDown co-founders, Laks Srini and Abhijeet Dwivedi, who joined Flyhomes as chief technology officer (CTO) and chief growth officer (CGO), respectively. Srini and Dwivedi previously served as Co-founder/CTO and as COO at SaaS HR platform, Zenefits.”

Flyhomes

One of ZeroDown’s major investors is Sam Altman, CEO of OpenAI, the creators of ChatGPT.

The new portal will be live in 28 states and Washington D.C., which they claim covers 75% of the listings (I think that sounds right). I got an early sneak peak at the site and it’s pretty rad. Along with the typical portal things you can also ask it questions like

“Show me homes in Los Angeles that have recently dropped in price”
“Provide me an overview of recent t sales in 90210”
“Show me homes in 92648 that are having an open house this weekend.”

To me this could be what a future MLS system interface could look like.

I’m hoping to have someone from Flyhomes on my podcast, I’ve got a ton of questions about their business model, and how they plan to expand coverage.

But my biggest take away is just when we thought that there was no innovation left in the listing portal space, a new competitor enters the ring. Congrats flyhomes! Can’t wait to see more!

Zillow’s “touring agreement” may be illegal

Virginia Realtors: Zillow’s touring agreement may not be legal

“While many in the industry have been intrigued by Zillow’s new pilot program, Virginia Realtors is taking a tougher stand.

In a notice published on Friday, Virginia Realtors wrote that “upon analysis of this ‘touring agreement’ form, Virginia REALTORS does not believe it is in compliance with the requirements of Virginia law.”

The trade organization also advised members to discuss business practices and any agreements and forms they are going to use with their broker to ensure that they are in compliance with state law.”

Brooklee Han, HousingWire

Oopsie

Zillow asks industry to save its ShowingTime business

Zillow’s new touring agreement puts consumers first

“Our touring agreement–which expires after seven days and covers touring activities only – does not require compensation or exclusivity. That’s by design. We believe any negotiation of compensation, and what it will look like for the buyer and agent to work together, should happen after both meet and feel ready. At the time when an additional agreement is signed, the buyer and the agent should be aligned on all terms and expectations, including compensation, with no surprises. “

Errol Samuelson, Zillow Group

I think we all knew that the NAR Settlement requirement for agents to have a written agreement for showing homes threw a big wrench in Zillow’s attempt to “Uberize” real estate agents with the “Request A Tour” button.

Under the guise of “putting consumers first” Zillow’s “touring agreement” is a pretty clever attempt to help them save their Premier Agent/ShowingTime Plus business.

In my mind’s eye I can see Zillow’s Industry Relations Reps loading their slide decks, making restaurant reservations, attending to last minute party details, and filling their hotel suites with bottles of Fiji water in preparation for their descent in to Washington DC for the NAR Midyear meetings next week.

Raise your glass of Silver Oak high for these champions of consumers!

Industry Relations Podcast: CoStar Acquires Matterport, The photography wars

How will CoStar’s recent buyout of Matterport affect the industry? In this episode Rob and Greg dive into the recent acquisition of Matterport by CoStar and how Rob and Greg predicted this years ago. How will Zillow respond? And how will other industry giants such as Redfin be affected by this huge announcement?

They also talk about Realtor.com’s CEO, Damian Eales, and his plans to expand the portal’s offerings. But beyond the competition between these portals lies an important conversation about raising the bar in the industry and eliminating low-quality agents for the betterment of consumers. 

And what’s the next battleground in real estate? Buyer rep agreements will be crucial to differentiate between the showdown with good agents and bad agents.

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

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This podcast is produced by Two Brothers Creative 2024.

The enemy of my enemy is my friend

Top portal rivals show mutual support for buyer agency

“In a LinkedIn post, Zillow Co-founder and CEO Rich Barton drew attention to Eales’ “valuable thoughts” in the Wall Street Journal op-ed, but also reminded the industry that Zillow had previously launched its own effort — “Real Estate Rights for Consumers” — to show support for transparency in the industry and for buyer agency. “

AJ LaTrace, Real Estate News

Shocking. Two companies that sell buyer leads to agents agree that buyer’s agents are important.

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