25,000 members (per month) is a huge win. Switching from TREND MLS’ home grown system was a big decision. As everyone knows Tom Phillips and his team at TREND MLS are a careful bunch and I can imagine the process that Corelogic went through to get this business was, to say the least, involved. Congrats to Brian and CoreLogic.
Here’s the full press release.
Well I wasn’t the only one to call for the National Association of REALTORS (NAR) to face facts and shutdown HouseLogic.com. At NAR last week Dale Stinton made what I think was a very bold decision and declared “Our consumer website is Realtor.com”. While I was a bit colorful in my remarks about the site, Rob Hahn went long, but Danny Frank of the Houston Association of REALTORS (HAR) deserves a lot of credit for bringing the issue to center stage.
Word on the street other factors were involved with this decsion too. One of the strongest was Michele Serro. Michelle was the founder of Doorsteps, recently acquired by MOVE, Inc. Before breaking out on her own Michele spent over 6 years at IDEO, a design company with clients like Apple. I’m told Michele and her team were tasked to come up with a plan to bring HouseLogic in to the fold. And it looks like NAR liked what she and her team came up with. Great to see MOVE firing on all cylinders.
I owe so much to both these guys. The industry is lucky to have such talent. #NARANNUAL
“Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.”
In a nutshell their Market Leader CRM can accept leads from multiple sources including Zillow and Realtor.com. I’m not aware that the other guys do this (yet). And its unclear how tightly integrated this technology might be. For instance does it just accept email leads and parse them or is there something more going on?
Lots of chatter about Austin and Northern Alabama leaving ListHub. So what’s a company to do? Issue a press release!
Although I did find this tid bit interesting…
“Several MLSs had previously used alternate methods to support members’ listing syndication, such as the Corpus Christi Association of REALTORS® (CCAR). After two years of managing syndication for their members independently, CCAR has returned to the ListHub network with a new agreement to provide listing syndication and metrics to their broker and agent members.”
Rob Hahn has an excellent post about Zillow’s entry in to DC politics.
His post highlights the most recent “Zillow Housing Forum -Getting Our House in Order: Solving the Lingering Issues of the Housing Recession” and past events, including Spencer Rascoff’s, Zillow’s CEO, housing discussion with President Obama.
If anyone was wondering why Zillow and not NAR has been in the spotlight in regard to housing policy here’s Rob’s take after speaking with Katie Curnutte, Zillow’s director of communications, about NAR not being a competitor.
“Her view — and therefore, I assume Zillow’s view — goes like this:
-NAR is an advocacy organization, and they do that very well. They represent REALTORS in Washington.
-Zillow, on the other hand, puts the consumer first, and gives the consumers the information that they are clearly thirsting for.
-When you want to know what REALTORS think, DC policymakers ought to go talk to NAR. But when you want to know what the average American thinks, then policymakers ought to talk to Zillow.
So damn smart.
This was just posted. Sounds like the perfect gig for a typical Vendor Alley reader.
“You will be responsible for guiding a cross-functional team towards a common goal of acquiring listings to increase data coverage and accuracy on Trulias website and mobile apps. Youll be partnering with Trulias sales and business development teams to work collaboratively with brokers, franchises, MLSs and other listings providers. You will also work internally with Engineering, Legal, Sales, Customer Support, and Finance. Your efforts will have significant positive impact on a critical initiative for the company. Leading the development of Trulias broker, franchise, and MLS products as the real estate industry rebuilds, is a once in a lifetime opportunity ” shape the future of real estate by being a part of Trulia as it leads the industry in transforming the real estate experience for consumers.”
There is such a paradox out there in the narrative about Zillow (Trulia, Realtor.com, etc.) and brokers. Do they love Zillow or do they hate them? Maybe I’m being too general, maybe the question should be split between big brokers and smaller brokers. But where do you draw that line?
But Dan Troup seems to love them, and it sounds like for good reason.
“Dan Troup, director of technology for RE/MAX of Michigan, said: “We are participating in Zillow Pro for Brokers because it is the right thing to do for our associates and their clients. The program allows our Brokers to maintain complete control of their listing data, while ensuring their clients’ listings receive the best exposure on Zillow’s mobile apps and website. We have been very impressed with the capabilities and results from partnering with Zillow.”
When you add Zillow’s milestone to the recent hubbub about The Realty Alliance and MLS providers to me the narrative is starting to get clearer. I think the real issue is that over the years brokers have lost control over their agents. The ironic thing is these same “agent centric” models were created by the brokers(RE/MAX, KW, etc.)
Some brokers are embracing this change, while others (driven by fear) are not. Perhaps instead of threatening and pointing fingers at others many brokers should take a good look in the mirror. As the saying goes, “Haters going to hate, players gonna play.”