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Sep 10 20

So, I’m officially an author…

by Greg Robertson

Well, to be clear, a “self-published” author. But hey, you gotta start somewhere. I got my first run of books from the printer and have set up a website where you can buy them. Check it out.

You can also purchase the book on Amazon. But they take a hefty cut so ordering through my website ensures the money goes directly to the children. In this case, my children, not Jeff Bezos.

I would appreciate any way you could promote the site. Bulk discounts are available. So they make a great gift for your board of directors, or your favorite REALTOR. 😘

Why did I write a book? I’ve had a few ideas of books I’ve wanted to write, and still want to write, but in the end, someone once said, “write what you know” so I took that advice.

And one thing I’ve learned, nobody writes a book alone. And I have a lot of people to thank. First off Charles Warnock. I had started to write this over 2 years ago, without much success, but things started to move once Charles came on board to help me stay on track, give me honest feedback, new ideas, and make anything I wrote even better. Thank you, Charles. I also have to thank Dan Woolley my co-founder and partner in crime for close to 30 years. I wouldn’t have one ounce of success if it wasn’t for Dan. Sharran Srivatsaa was gracious enough to write the forward to my book. I met Sharran through Rob Hahn and if you don’t know him you should, he has been a big influence on me and was very encouraging during this process. Stefan Swanepoel is a big inspiration and gave me a lot of great advice and honest feedback. Victor Lund saw an early draft and was very kind and gave me a blurb for the back of the book. David Charron was great through this whole process. He read a copy of the book early on and cheered me on. I think David was expecting a lot of f-bombs in the book, while my wife Jenn was telling me to take them all out! Also, I want to thank Brian Boero from 1000watt who was very generous with his time. Whenever I read anything that Brian writes, I almost always say, “God, I wish I wrote that”, or “I wish I could write that good.” Brian had some key feedback that helped us a lot. Go sign up for 1000watt’s blog now.

I have a lot of great stories, ideas, and inspiration from Brad Nix, Katie Lance, Chris Smith, Brad Inman and Tom Ferry in the book. I stole from the best.

I dedicated the book to Maggie, Eddie and Dan. Maggie and Eddie, along with Dan were my first co-founders at IRIS, LLC. We had no idea how to build and run a software company but Lightning -Easy MLS Access and Lightning CMA Plus laid the groundwork for everything in my career.

Last but not least I want to thank my family. Jennifer, my wife, put up with the clicking sounds of my keyboard on a lot of early Sunday mornings.

And thanks to all of you in this industry who have given me your friendship, support, and allowed me to do what I love.

W+R Studios’ Co-founder, Greg Robertson Releases Debut Title, The Art of the CMA.
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech.

September 10, 2020 (HUNTINGTON BEACH, CA) – Software entrepreneur, blogger and podcaster, Greg Robertson has released his first book, The Art of the CMA. A 28 year veteran of the real estate technology industry, Greg is sharing his experience of helping create real estate’s most popular Comparative Market Analysis (CMA) tools including the recent Cloud CMA Live. Throughout his career, Greg has had thousands of conversations with agents and brokers nationwide on how they can leverage real estate’s most versatile tool, the CMA. The CMA is powerful in that it highlights their unique knowledge to compete both offline and online in a new world dominated by ever-changing business models and huge real estate portals.

“Artificial intelligence is just that, artificial, it’s not real” stated author Greg Robertson. “All real estate is local, and when it comes to something as crucial as pricing a home, nothing beats the eyes, ears, and nose attached to the brain of a good agent. There is far too much time and energy spent in the industry hating on real estate portals, iBuyers and new business models who are “trying to destroy us.” It is only when agents let go of fear that they can clearly see what a huge opportunity this new era in real estate brings.”

The new book includes a forward by industry thought leader Sharran Srivatsaa and bonus content of the results of the W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations. 

For more information and to purchase the book, please visit, Bulk discounts for teams and brokers are available.

About The Authors
The Art of the CMA was written by Greg Robertson with Charles Warnock.  Greg has been in the real estate technology industry for over 28 years. He is the co-founder of W+R Studios, a privately held software company.   Greg is on the “Power 200” (, a list of the most influential people in real estate.  He has served as a director on the Council of MLS (CMLS) (, an organization dedicated to improving the Multiple Listing Service industry.  He publishes the popular real estate technology blog, Vendor Alley (  He also hosts two podcasts, Listing Bits and Industry Relations.  Greg lives in Huntington Beach, California with his wife Jennifer, their three kids, and dog Molly.

About W+R Studios
Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. Their flagship product, Cloud CMA, part of the popular Cloud Agent Suite, is licensed to over 500,000 real estate professionals all over North America.
By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 28 years of experience each developing and marketing real estate software solutions.

Sep 9 20

BPP gets a new executive director, Joe Rand.

by Greg Robertson

Andrea Brambila from Inman News

““Rand will be the key industry liaison for the BPP, meeting with individual MLSs and brokers to encourage them to join the BPP and expand this rapidly-growing industry movement.”
Rand will remain the Chief Creative Officer for New York-based Better Homes and Gardens Real Estate (BHGRE) | Rand Realty, the 103rd largest brokerage in the U.S. by transaction sides last year, according to Real Trends. He will still lead the firm’s career development, educational and training programs for its 1,200 agents, but he will no longer serve as the firm’s general counsel.”

Joe Rand is a great choice. He is a master communicator, and I devoured his book, How To Be a Great Real Estate Agent, in one sitting.

“That will free up some of his time to purse a lofty mission: “My two-year goal working with the BPP with Homesnap is to make it the number one real estate search site in the country. We have an opportunity to take the BPP to the forefront of the conversation about our industry’s future,” Rand said in a statement.

Wait, what? Take over Zillow in 2 years? I have to wonder if he was misquoted.

Asked how he will get consumers to give Homesnap a try, Rand said, “I think a lot of people are confused about the BPP mission of creating a better portal for clients, agents, and brokers. We haven’t always explained it well. But I’ve been around the country talking to brokers and agents, and I know how much they need this. It’s a lot better to have an amazing product that we haven’t messaged or marketed well, than the other way around. When we do that side-by-side ‘taste test,’ agents will realize that they have to get the clients on this platform.”

Here’s the rub. Getting real estate agents to do anything (as most of my readers know) is like herding cats (at best). Add to that, beat Zillow in two years (if the quote is correct), from a position that is essentially part-time?

I’m not exactly sure how the leadership structure at BPP works, but if this is their strategy, someone needs to put down the bong. This can’t be taken seriously.

Sep 4 20

#ICYMI Friday 9.4.20

by Greg Robertson

There was a one of those challenges on Twitter – “Share a picture from January 2020 that shows you had no idea what was coming.” Here’s mine (and if I remember correctly that was just the beginning of a great night):

W+R and NTREIS New York City, January 2020

Dotloop and C.A.R. struck a deal. Is Marnie going to retire now?

Jessica Swesey from 1000watt tells us, “This is not the end”. Thank you, Jessica, I needed this.

I was attending/presenting at the Tom Ferry’s virtual Success Summit. Tom is a marvel, and I really liked this “hack” he uses at his event. Tom realizes that unless he is engaged with his audience they aren’t engaged with him.

More home sales in 2020 than in 2019. Wait, what?

Bob Evans

Congrats to Bob Evans on his new role as head of the Industry Relations Group at

Enjoy the long weekend everyone. Take care of each other.

Sep 1 20

C.A.R. closes the loop

by Greg Robertson

California Association of Realtors® (C.A.R.) Standard Forms Now Available Directly Within Dotloop – No Uploading Required

“This is an important addition to dotloop’s transaction management platform and one that will provide enhanced value for both current and future California-based users,” says Marnie Blanco, dotloop VP, Industry Relations. “With direct access to C.A.R.’s Standard Forms, California-based agents, transaction coordinators, teams and brokers can now ensure their transactions close in the most seamless and efficient means possible.”
California agents will no longer need to download and import forms into the dotloop platform, thereby saving them valuable time.”

Great win for Zillow and their dotloop users. No mention of any financial terms. I still remember being there when Austin Allison was on stage with Joel Singer debating the use of these copyrighted forms on dotloop. Austin thought it was perfectly okay to use these copyrighted forms in dotloop without permission or license. When I asked Austin how many songs he had on his iPod that he actually paid for, I got a few laughs from the audience but Austin looked confused.

Hard to believe this all went down seven years ago. I wonder if he is going to crack open a Cab tonight and pour one out in celebration.

Aug 28 20

#ICYMI Friday 8.28.20

by Greg Robertson

I love videos of people talking about their homes. It shows their taste, inspiration, and great stories. Casey Neistat is one of my favorite creators on YouTube. So, how could I not include a video of him and his wife, Candice, talking about their new home in California?

Super geeky deep dive from Andrea Brambila (who else) of Inman News, into how MLS providers handled Days on Market (DOM) during this pandemic and where they are now.

Love this look back from Anil Dash on the 25th anniversary of Windows 95. I remember this like it was yesterday, and the only cloud was just the art of the box.

Michael Hayes, of, buries the lede in his blog post, “Do you really want to be back on the road?”.

This webinar with Sharran Srivatsaa and myself is breaking all our sign up records, please share, “7 Secrets to a Winning Virtual Listing Presentation”.

This just in.

Looks like GAMLS got hacked. If you don’t think this could happen to you, you are sadly mistaken.

Be safe, and be good to each other. Have a great weekend.

Aug 27 20

Happy Birthday, Katie!

by Greg Robertson

Please join me in wishing a Happy Birthday to one of the industry’s finest, Katie Smithson.

Aug 26 20

DOM Ice melts

by Greg Robertson

Andrea Brambila for Inman News – MLSs roll back rule and status changes to pre-pandemic norm

“Only two of 30 MLSs who responded to Inman’s inquiries chose to outright pause days on market for Active listings, though about half chose to adjust the rules for listings in other statuses that do not accrue days on market and which proved to be more popular during the early days of shelter-in-place orders. Now that lockdown restrictions have eased in many places nationwide, many, though not all, of those rule changes have gone back to their pre-pandemic normal. The 30 MLSs represent nearly 900,000 agent, broker and appraiser subscribers nationwide.”

Who loves 2,500 words about the intricacies of MLS organizations discussing days on market? This guy!

Setting aside its 2020 and we still can’t agree on what Day On Market actually means this article gives a great overview of the regional responses MLS organizations took to the onset of the global pandemic.

Aug 26 20

Greater Gateway Association of REALTORS® Partners with MRED

by Greg Robertson

Greater Gateway Association of REALTORS® Partners with Midwest Real Estate Data

“This agreement gives GGAR members the opportunity to use MRED’s services in addition to their current MLS, exchanging listings directly with real estate professionals in MRED’s coverage area as well as their local marketplace.
GGAR provides resources to more than 1,200 real estate professionals across 135 offices in eight southwest Illinois counties. GGAR becomes the 16th REALTOR® association in Illinois to partner with MRED.
GGAR CEO Kyle Anderson said partnering with MRED allows his association to build on a track record of outstanding service and providing members additional opportunities to expose properties to a broader audience.”

This is interesting in that Great Gateway AOR borders on Missouri, and currently also members of MARIS MLS. My guess is that having, what I would classify as a “system of choice” option will help GGAOR with expansion opportunities. The same goes for MRED.

Aug 25 20

Listing Bits Episode: How to Win Business with Buyer Data – with Ashley Terrell of Buyside

by Greg Robertson

Speaking of Buyside

It’s easier to gain a seller’s trust when you have the data to back you up. But where can agents and brokers go for real-time buyer data? And how do we turn those numbers into actionable insights to earn new business?

Ashley Terrell is the Executive Vice President of Partnerships at Buyside, a real estate tech platform that helps real estate professionals leverage intelligent buyer data to capture seller leads, win more listings and close more transaction sides in-house. Prior to joining Buyside, Ashley served as the Director of Account Management and Director of Strategic Growth at Constellation Software and the Director of Account Management and Product Marketing at Real Estate Digital. 

On this episode of Listing Bits, Ashley explains how Buyside partners with other vendors to procure data and provide its users with seamless product integration. She offers insight around the current buyer landscape, sharing her take on why there’s such a boom in real estate right now. Listen in for Ashley’s insight on the resources available to help agents use the Buyside tools and learn how to leverage buyer data to win your next listing presentation.

What’s Discussed: 

Ashley’s background in tech and how she was introduced to the real estate tech space

How Buyside serves as a seller lead gen tool and helps agents win listing presentations

How Buyside procures data from vendors like Zillow, ShowingTime, etc.

Buyside’s focus on seamless product integration to create the best possible user experience 

Ashley’s insight around the current buyer landscape in real estate

Ashley’s take on why there’s such a boom in real estate right now

How agents and brokers can leverage buyer data in a listing presentation

–Help seller price home

–Marketing strategy

–Pool of buyers

How Buyside serves large brokerages vs. small brokerages and large teams

The value proposition for Buyside in a buyer’s market

Ashley’s commitment to building out resources that help agents use the Buyside tools

Connect with Ashley:


Ashley on LinkedIn


Market Leader

Sharper Agent

Real Living

John Hensley

John Heithaus on Listing Bits EP061

Charles Williams



Cloud CMA

Inman News

‘Existing Home Sales Skyrocket Amid Pandemic, Inventory Down’ in Inman News

ShowingTime’s June 2020 Showing Index Results

Buyside Help Center


Cloud CMA

Aug 24 20

Looking for a new gig?

by Greg Robertson

Product Owner – Buyside

 “As a successful Product Owner, you will be the owner of all significant aspects of product development and execution. You will work with our Engineering and Success teams to craft and execute on the product roadmap. Your work will encourage usage and adoption while delivering a positive experience to all users.”

To find out about this job and more please visit the Vendor Alley Job Board.