This Friday I’ll be interviewing Marty Frame from RPR at the MLS Executives Session. I’ll be asking Marty a few questions about RPR, Upstream, AMP and maybe get some weight loss tips. I hope you’ll join me.
P.S. If you have any questions you would like me to ask just send them to me via email.
RIS Media got the scoop yesterday…
“The National Association of Realtors® and its wholly owned subsidiary, Realtors Property Resource®, have signed a technology agreement with UPSTREAM™, a revolutionary industry-owned and controlled data management company, to develop UPSTREAM™’s cross-industry, state-of-the-art platform for real estate data entry, collection and distribution for real estate brokers.
A win’s a win.
I’m enjoying Brad Inman’s “Unlisted” audio interviews. Last week he was able to get Chris Crocker on record about his motivations for sending his “whistleblower” letter to MOVE, Inc. about Zillow’s alleged shenanigans.
Today, an interview with David Charron, CEO of MRIS. At only 18 mins, the interview covered a lot of topics. MRIS/TREND MLS “merger“, pocket listings vs. coming soon listings (which I kind of disagree with, to me its all about brokers trying to double-end deals, nothing else), the role of MLS, third party data licensing. Just a ton of stuff, definitely worth your time.
“Through extensive research and customer surveys, the CRS Data team pinpointed several expansion opportunities and aesthetic changes that could create a better user experience, said Casey. A few highlights include:
-Complete optimization for mobile devices, including on iPads, iPhones and Androids
-Expanded and diverse integrated map views
-Expansive simple and advanced search capabilities
-A cleaner, dynamic interface making simple and advanced searches quick and easy”
Looks like that packaging/productizing data is getting to be the norm here. And speaking of packaging, not sure how many of you got CRS’s marketing piece sent in the mail, But I thought it was pretty cool. Basically it’s a video sent in the mail. Super cool!
Here’s a link to the full video in the mailer to check out if your are so inclined…
For those of you who don’t know Retsly is a software company acquired by Zillow Group last year. They have created “Listing and Public Data” APIs.
“Embracing the power of the Retsly Listings and Public Data APIs, zip.code 2015 aims to bring together the most creative and tireless hackers for a weekend of furious, sweaty, real estate innovation.”
Up to 300 developers will participate. Many of them from companies like Lyft, Uber, Microsoft, ModCloth, OpenDoor and schools like Stanford, Berkeley and SFSU.
The panel of judges also include Realogy CEO, Alex Perriello, Lynette Keyowski from OMREB and Brad Griffith, CEO of Gametime.
I’m looking forward to see what types of products and services the developers come up with. Should be a fun weekend!
“In joining Pranix, Ruggiero leaves her role as CEO of the Kansas City Regional Association of REALTORS®, where she has served since 2001 and as CEO of the Heartland MLS (Kansas), a role she has occupied since 2007.
Throughout her career, Ruggiero has gained extensive experience in association strategic planning, financial management and organizational mergers. In 1993 she helped implement the merger of the Washington, DC, Northern Virginia, Montgomery County and other Maryland-based MLSs into what is now MRIS—one of the largest regional MLS in the country, serving more than 40,000 real estate professionals in the mid-Atlantic region.”
They recently announced an integration with Real Satisfied.
“Spacio Pro’s pitch is the “Paperless Open House”. In other words, increasing the conversion of data capture at open houses and helping agents turn strangers into customers. It’s app provides the check-in experience for buyers on the front end, and logs everything on the back-end so agents can revisit leads in the future. Better than pen and paper!
Spacio Pro has now done a collaboration with real estate customer satisfaction platform, RealSatisfied, where their customers can integrate their reviews and testimonials directly on the Spacio Pro sign-in form, improving their first impression with potential buyers by sharing past successes.”
I have to say the RealSatisfied has made integrating agent reviews (survey results) super easy. Smart.
““Clareity’s new dashboard design is modern, mobile responsive and easy to navigate. Launching this new dashboard was a seamless transition for our customers. We’ve received positive feedback,” said Merri Jo Cowen, CEO of MFRMLS.
Clareity brought in design and user experience (UX) experts Iteration Group to ensure the most professional and modern UI and UX. Iteration Group is respected for various clients including Quickbooks, NBC Universal, and Illumination Entertainment (Despicable Me – minions!) as well as popular apps Angie’s List and ChowNow. With Iteration Group’s design expertise and Clareity’s knowledge of the real estate industry, the two teams collaborated to create the “dream dashboard” for agents, brokers and other real estate professionals.”
Clareity changed their business model awhile ago, from an “app store”, to a site where agents can find out information about products then request more information. Those leads are then sent directly to the vendor They call this “Discover”. We have been testing this and getting a good amount of leads.
One quibble about this press release and maybe this is just an oversight. But, if you are going to tell how “modern” and “sleek” your new dashboard is, can you at least including a screen shot?
Really excited about this!
“HUNTINGTON BEACH, CA (October 29, 2015) – Privately held software company, W&R Studios, announced today that Damien Huze will be joining their leadership team as the Chief Design Officer. Damien has been involved with the company since 2008. He designed W&R Studios’ corporate identity as well as consulted on the UI/UX and identity of their flagship product, Cloud CMA.
Damien grew up in Paris, France. Both his parents were in creative fields. “It wasn’t until much later that I realized the impact of growing up in house where there was always a sketch being drawn, a story being written, a canvas being painted, or an object being fabricated. The trash bin full of concepts gave me awareness of the grind a designer has to go through to do valuable work.” stated Damien. Later, when he was a teenager they moved to Florida.”
Looking forward to introducing Damien to everyone in San Diego.
I get asked a lot whether or not it make sense to have a big booth at the N.A.R. Annual conference or any trade show for that matter.
First off I think the biggest mistake most vendors make is they don’t do anything to help drive traffic to their booth. They basically just show up with some swag and hope agents will pay attention to them. So, here are some simple tips to help you increase your ROI.
1. You need to have a hook.
In previous years I’ve had celebrities like Fabio and Richard Simmons at our booth. Agents loved them. But your hook doesn’t need to be celebrity. Sometimes you need to get creative. This year we are doing a ping pong themed event. We are challenging all agents to beat our CFO, Karl Ziegler, at ping pong to win free subscriptions to our software. Here’s a video that we put together.
2. Ted Turner is credited with the phrase, “Early to bed, early to rise, in-between…advertise!”. You gotta promote your hook. In our case we are doing a lot of social media (#BEATKARL). Plus we sent out postcards to all N.A.R. Annual attendees.
We are also cross matching that mailing list against our email database and following up with an email campaign to those same attendees.
If you can afford it, signage at the event can also help you draw attention to your booth.
***True story, I actually met Ted Turner once and asked him if he said the above phrase. He quipped back to me, “Well son, i would say, work like hell, and advertise!”***
3. Have a goal.
You need your sales team to have a goal. 400 signups? 100 solid leads. Something to keep their eye on the prize and motivated.
If anybody else has any other tips I’m sure everyone would love to hear them in the comments. Have a great show!