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May 3 16

Upstream CEO is Alex Lange

by Greg Robertson

Sheesh, nobody can keep a secret…

Who’s the new Upstream CEO? Inside information on one of the hottest gigs in the industry

“The mystery is over. Thanks to a reliable tipster, I learned that Alex Lange was tapped as CEO of Upstream, a platform for data entry, data storage and data distribution.”

Look like Alex is reading from the Ozonian playbook. First thing he should do is fire the guy writing their condescending Facebook posts.

May 3 16

Amy Gorce (formerly Geddes) promoted to President of Clareity Security

by Greg Robertson

Clareity Promotes Amy Gorce to President

“Amy has proven herself to be a fantastic leader inside Clareity and a well respected executive and thought leader in the industry. I am personally elated to promote Amy and have her expand her leadership role at Clareity Security,” said Gregg Larson, Founder and CEO, “especially as we are now, more than ever, poised to broaden and deepen our product offerings.”

Over the last two years under Amy’s product leadership, Clareity Security developed and implemented a new and much improved biometric-based security platform (SAFEMLS PLUS), built and upgraded its entire customer base to its new V3.0 SSO Dashboard, designed a content management system (CMS) module for the new dashboard, and recently launched a new Broker Dashboard product line.”

This is the best news to show up in my inbox in a long time. It’s great to have Amy as a colleague and a friend. She is just someone that I really trust and have gone to for advice over the years and I really could not be happier for her and the Clareity team. Can’t wait to see her and the team in D.C. to congratulate them in person.

May 2 16

The talk of T3

by Greg Robertson

I had a major case of FOMO last week, missing out on the T3 Summit. While Stefan was gracious enough to include me on their Power 200 list I had way too much going on (i.e. launching our new Cloud MLX product) to make the trek.

Rank-45-HeadshotWhile there were a lot of sessions covering some of the most talked about topics (Upstream, AMP, etc.) I’ve talked to a few people who attended the event and the one speaker/person who kept coming up and that everyone was impressed by was Amy Bohutinsky, the Chief Operating Officer of Zillow. She previously ran the marketing at Zillow and took the new role right around when they closed Trulia.

If anyone else has anything to share please say something in the comments. I tried following on Twitter but couldn’t keep up.

Well, there’s always next year. Word is they will hold it at the Four Seasons again in Westlake Village. This year the event sold out fast.

May 2 16

Property Panorama’s “InstaView” reach grows.

by Greg Robertson

Record Number of MLSs and REALTOR Associations Launch Property Panorama’s InstaViewMore than 140 Will Offer Their Members a Site License to the Number One Virtual Tour…

“Within the next 30 days, 7 more multiple listing services and REALTOR® Associations will offer their members Property Panorama’s InstaView, the enterprise software solution that delivers totally hands-free, state-of-the-art virtual tours…..InstaView creates a hands-free, high quality tour experience for their customers. InstaView’s package includes the Branded Virtual Tour, Unbranded Virtual Tour, Branded YouTube Video, TurboText, along with Branded PDF and Virtual Flyers”

I missed this a couple of weeks ago. I remember speaking with Mike Barnett, CEO of Property Panorama, awhile back and was impressed with the number of MLS providers up and running with Property Panorama and the number of virtual tours they have created, which is now over “5.5 million”.

May 2 16

Kevin Hughes joins Centralized Showing Services (CSS)

by Greg Robertson

Clareity Security customers got an announcement today notifying that longtime employee/partner Kevin Hughes will be leaving the company later this month. Kevin is joining CSS as their VP of Sales, Marketing, and Business Development (no word on janitorial duties as of yet). CSS is headquartered out of Kansas, where Kevin lives. From what I hear the news was a bit of shock to Clareity, but they are happy for Kevin and his new challenge. Looks to be a great opportunity, the online showing space has received a lot of attention in the past few years, with competitor ShowingTime making some big time acquisitions. Congrats to Kevin and CSS.

Apr 28 16

Susan Young joins Real Safe Agents(r)

by Greg Robertson

DC 2011

RSA Hires Susan Young

“Susan Young has been a fixture in the industry for more than 16 years, most recently serving as Director of Industry Relations at® for 10 years. Prior to that Susan served the industry as a Realtor®, Sales Manager, and CEO of a regional MLS in Ohio.
Susan stated, “I’m very excited to join the team at Real Safe Agent©. I have so many dear friends in this industry, and have seen the impact crime has on our community. Knowing that Real Safe Agent can prevent crime and the industry finally has an answer, joining the team feels more like a mission than a career move.”

Congrats to Susan and Lee!

Apr 22 16

Nice suit!

by Greg Robertson

Cloud Suit


Apr 22 16

A brand new day

by Greg Robertson

I’m very excited to announce something we have been working on for a long time. Back in October of last year we asked Damien Huze to join our leadership team at W&R Studios as our Chief Design Officer. Design has always been an important focus with our company and Damien, who had helped us launch W&R Studios back in 2008 with our corporate identity, product logos, and the original Cloud CMA UI/UX, seemed to be at a time in his life he wanted to make a change. We, and I think the industry, will be glad he was ready for that change.

Old Cloud CMA Logo

Old Cloud CMA Logo

Damien quickly hired another designer Jesus “Jay” Cardenas whom he had collaborated in the past. First up was to bring a brand new look and feel to our logos. We told them that nothing was sacred, the look, feel, naming conventions, everything was up for grabs.

Branding surveys were sent, pencil was put to paper, stylus pressed to glass, mouse was clicked to desk. Since Damien was the very person that designed the original Cloud CMA logo I was curious what he and his team were going to come up with.

I was not disappointed. But let me let Damien tell the story….

The New Face of Our Brand

Apr 21 16

“Can you make it rain harder?”

by Greg Robertson

Anyone who knows me, or follows me on Twitter knows I’m a huge Prince fan.

So here’s a story.

Considered by everyone as the best Super Bowl performance of all time, I remember living in South Florida at the time and watching this, the rain was just pouring. The story goes (and they tell it in the link to the video below) is that when they told Prince that it began to rain he asked, “Can you make it rain harder?”

I never not get chills every time I hear that song. But by the time he came to finale, singing Purple Rain, at the Super Bowl, like today, nothing but tears.

Prince Performs “Purple Rain” During Downpour | Super Bowl XLI Halftime Show | NFL

RIP Prince.

Thank you. Thank you. Thank you.

Apr 20 16

Cloud MLX launch party – You’re invited!

by Greg Robertson

We are having a launch party next week at our W&R Studios offices in Huntington Beach next Tuesday (4/26), at 6PM.

If you have ever come to any of our parties you know that Frances and her team does it right! We are going to have a Live Jazz Band, a Bourbon Bar, good food and a lot of swag.

We are celebrating the launch of Cloud MLX and our new rebranding. I know a lot of you might be heading to the C.A.R. Meetings, or maybe you could fly in a day early for the T3 Summit, but Dan and I would love you to figure out a way to join us for this special event!

You can RVSP here: Cloud MLX Launch Party RSVP

MLX Invitation

Hope to see you there!