Anybody with access to a private jet, Dave Rifkin would sure appreciate a ride about now.
One way to fix agent responsiveness
To me one of the biggest challenges that faces online real estate today is the issue of agent responsiveness. How do you get agents to respond to leads, whether an email or a phone call? A recent survey done by the California Association of REALTORS shows that 45% of consumers want a response “instantly”, a total of 85% on consumers wanted a response within the hour.
I’ve helped launch a couple national real estate portals and I can say the response rates from agents is super, super low.
So here’s the idea. I call it the “Golden Ticket Powerball”:
1. Every week, you either send an email, or make a phone call to a random agent who is part of your company’s lead network. If that agent responds in 10 minutes (what I would realistically call, “instantly”) they win $1,000.
2. If the lead you send out goes unanswered then the $1,000 rolls in to next week, making the prize $2,000 for the next lucky agent. Of course you make a big deal about this to your agent clients when the prize money goes up.
You could tweak this model out. Maybe if the agent responds in an hour they get $500. Or you up the prize money. At $1,000 per week that $52,000. Imagine if you went to Trulia/Zillow/Realtor.com and said “I can raise your agent response rate from 23% to 67% for only $200,000 per year.” I think it would be money well spent.
But is it Art?
Phil Jones is a Minneapolis designer who thought…
“I have a deep respect for anyone who is willing to put their face on a bus stop bench knowing what people do to them. I thought it would be fun to do my own take on our local realtor advertisements.”
Enjoy Faces of Real Estate
Happy Holidays from W&R Studios – Video
With a nod to Late Night with Jimmy Fallon, a little lot of tequila, our team at W&R Studios decided to wish everyone a Happy Holidays by singing a holiday song with classroom instruments. Enjoy!
The Vendor Alley 2013 Gift Guide
Here’s a list of gifts for the vendor in your life.
1. Mophie Juice Pack
I have to admit my iPhone 5s gets incredible battery life at home. But when I’m on the road I find that having a little extra juice helps. The Mophie Juice Pack Plus is just the ticket. The perfect mix of style and functionality.
2. iPad Air
I love my iPad Mini. It’s most likely the best computer I’ve ever owned. When Apple announced a new retina version of the iPad mini and the new iPad Air (both with a super fast A7 chip) a lot of people were flummoxed on which to buy. My choice is the iPad Air. It’s got a smaller form factor and since my eyesight is getting worse I’m opting for a bigger screen. And do yourself a favor and get the built in Cellular option. It also come in handy for a perfect hot spot for your regular notebook.
3. Pencil by FiftyThree
Tapping with my finger when using apps is fine, but when I want to sketch something I need a pencil. FiftyThree makes a great app for sketching called Paper. Now they have introduced Pencil, a perfect stylus that is made to use with Paper. Can’t wait till mine arrives next week.
4. Coin.
Coin, available for pre-order, is the perfect solution for the multi-credit card vendor. Now picking up the tab at Morton’s is even easier!
5. Tanqueray
What vendor wouldn’t love a bottle of Tanqueray? A perfect way to end the day of answering RFPs and making phone calls. Tonight we Tanqueray!
Brothers
I owe so much to both these guys. The industry is lucky to have such talent. #NARANNUAL
Makers Of Hand Crafted Software….
We hired a local artist, Alex, to do hand painted lettering for our front door. It came out great!
The music is from the store below our office. They sell bikinis. ‘Nuff said.
It’s your C.A.R. vs. dotloop link pack!
As a service to my readers I put links to the everything you want to know about the CAR vs dotloop drama.
DotLoop gets sued. Several organizations file cease and desists. [Source: Yours truly!]
US’s largest Realtor association to dotloop: ‘Hands off our forms’
C.A.R protects its forms turf from dotloop [Source: Yours truly!]
Austin Allison bares his soul (or at least his chest) in a video on a website dubbed: http://GiveMembersChoice.com
CAR stakes out its position on refusal to license forms
Brian Boero offers his thoughts on the issue. Friday Flash: Thoughts on the CAR forms issue.
Now you’re all caught up! Have a great weekend!
I’ve heard of the Tennessee Waltz, but the Tennessee Shake?
The Sweethome
“Welcome to The Sweethome, a list of great stuff and supplies for your house or apartment.”
The best toilet paper for most rumps? Now you know!
Via Daring Fireball
