“Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. “
I’m really proud of the team and what they’ve acomplished with this new enhancement. Back in May of 2020 we launched Cloud CMA Live. Cloud CMA Live raised the bar for interactive digital presentations and also gave agents a new way to present remotely.
The Buyer Tour report in Cloud CMA has always been a hidden gem. With the new Live Buyer Tour we wanted to give Buyer’s agents a new tool that was mobile first. I know agents are going to love it. This new enhancement is free to all Cloud CMA subscribers and launched yesterday. Check it out and please feel free to share the quick video I made above.
What I love about eWebinar is I can give a great training session on Cloud CMA at 6 AM in the morning without being there at 6 AM in the morning.
Seriously, if you are a broker, MLS or Vendor that provides tech to your agents/members/clients you need this. Check it out = > My eWebinar Demo
If you are a broker or an MLS who provides Cloud CMA to your agents/members please share this link on your product pages = > Getting Started with Cloud CMA
“Waco Association of REALTORS® is pleased to announce that it will provide MLS-Connect and Cloud Agent Suite from Lone Wolf Technologies (“Lone Wolf”) as benefits to their 1,032 members at no additional cost. These new benefits are in addition to those already provided by Texas REALTORS® as state benefits -Transactions (zipForm Edition), zipForm Mobile, and zipLogix Digital Ink.
Waco Association of REALTORS® members now have access to a complete transaction experience with the entire Transactions (zipForm Edition) suite at their fingertips. MLS-Connect directly connects with Transactions so real estate professionals can import or push MLS listing data directly into Transactions to fill out forms quicker and easier. Now their members can start a transaction, get documents signed, track progress, and access state forms-whether they are in the office or on the go-all while providing a unified experience for their clients.”
I think any great tool, scratches an itch the creator of that tool had. In the case of Melissa Kwan, she thought she was wasting a lot of time, doing the same presentations, and trainings over and over again. She thought that many other people had the same problem. She wanted to give those people their time back. The tool Melissa created is eWebinar.
You might recognize the name, “Melissa Kwan”. She was also the creator of Spacio, a beautiful app designed to help capture and market leads at Open Houses. I wrote a glowing review of the app a few years back. Melissa’s design taste is second to none. The app is clearly laid out, beautifully designed and so easy to use.
Same goes for eWebinar. It’s just a pleasure to use.
So what is eWebinar and why am I so excited about it? And why do I think it might be a game-changer for the MLS organizations?
eWebinar is everything Zoom is not.
What I love about webinars is the live nature of them. The interactions. Ask questions, take a poll, download some content, and vote on topics. Those interactions in a webinar drive engagement. Unlike passively watching a video you are asked to interact. That’s a better experience.
What I hate about webinars is also the same “live” nature of them. First I need at least 3 people to pull them off, one to give the presentation/training, one to handle the questions/chat, and one other to handle any technical difficulties. That’s 3 people time and energy for an hour presentation. And even more time for setup. Yikes! And then their Murphy’s Law. The connection might be glitchy, the audio might cut out, or the slides don’t work. There are just too many variables and one of them is bound to fail, and it all happens live.
What eWebinar does is lets you record the best demo/presentation/training you have ever done. The audio is great, the video is great and the slides are perfect. Along with the video you can record interactions like asking for questions, taking a survey/poll, or downloading content. You can time where those interactions go in the video. You can even take a video you’ve already created in Zoom and upload that and add the original interactions too.
So what happens when someone asks a question? You can have those questions go to a designated person/queue via email or an alert on the website on even Slack. So your entire sales/support/training department can answer those questions in real-time. And those answers will appear on the screen as the eWebinar is playing…live. It’s truly is the best of both worlds.
Also, the metrics eWebinar gives you are super helpful.
To really understand it you should go to eWebinar and try it. Signing up for an eWebinar is exactly like signing up for a regular webinar. Registrants will even get an email after the eWebinar to “replay”.
How will eWebinar help MLS organizations?
I think this will solve a big problem in our industry. Many MLS organizations focus a lot of their training resources on their primary MLS systems, and not on the other software solutions they provide. Many MLS organizations have a lot of products they provide as a member benefit but limited staff/expertise to onboard/train on them. The beauty of eWebinar is that they can record an eWebinar once, and deploy it site-wide, saving tons of hours. This will help give parity to onboarding and training resources to the primary MLS system.
We have begun reaching out to MLS organizations with the hope of adding it to the training section of their websites and promoting it to their membership. I hope this will help increase adoption without putting any more strain on our MLS partners’ staff.
“This year, nearly 5,000 real estate professionals completed the survey—a 49% increase over 2020. We asked questions from how real estate professionals find their comps to putting together a CMA report, to their behaviors at a listing presentation. This year we also asked how the pandemic has changed their business—like if they plan to deliver a virtual listing presentation in the next 6 months.”
This was a big hit back in 2020 and was happy to see us do it again. Lots of great information that will benefit any agent or broker using CMAs in their business. Please share!
“Lone Wolf Technologies (“Lone Wolf”) and MLS United are thrilled to announce a new partnership that provides real estate’s leading technology suite to the association’s 5,700 members as a member benefit in 2021 and beyond. This member benefit includes: Lone Wolf Transactions (zipForm Edition), the most used forms and transaction management solution in real estate today -Cloud CMA, the award-winning comparatative market analysis (CMA) tool -zipLogix Digital 2.0 (powered by Authentisign), real estate’s top eSignature solution -zipForm Mobile, the companaion app to Transactions -MLS-Connect, direct listing import into Tranactions”
Great working with the team at MLS United and FBS. Congrats on your new MLS.
Yeah, yeah, I know the CMLS Conference was a couple of weeks ago. But I’ve been pretty busy, so I’m just catching up, and I wanted to make sure I recognized a few folks.
First off, big ‘ole hat tip to Denee and the CMLS board of directors for making the decision of making the event hybrid. I’m sure there was a lot to consider but from my perspective, it was a good decision. Walking down the stairs to the pool area and seeing all the people at the Welcome Reception that first night was good for the soul.
It was also good to see Brian Donnellan recognized as MLS Executive of the year.Bright MLS has not shied away from tough decisions having to do with the Clear Cooperation Policy and conducting studies on the power of the MLS. I anticipate lots of good things to come.
Congrats to both Kathy and Brian.
Canopy MLS was recognized as a “Champion of the MLS” for its execution of the In the Know Campaign. I think they got the coolest trophy.
And last but not least, Cloud CMA was recognized as “The Business Partner and Vendor Champion of MLS”. We had a really fun time putting this together at Lone Wolf but were still surprised by this recognition.
I only wish the conference was longer (although my liver might not agree with me) so I could spend time with more people. My thanks again to CMLS.
“Our goal is to bring the time-honored tenets of the real estate world into the present with a modern, innovative, and connected technology platform that makes it simpler for people—and the professionals who serve them—to buy and sell homes. Serving over 1.5 million agents, 15,000 brokerages, over 900 MLSs and associations in North America, boasting nearly 650 employees with hundreds of cumulative years of experience, and offering the most trusted solutions in the industry involved in over 75% of all real estate transactions the US and Canada, Lone Wolf is the only company with the reach, size, and technology that can make this happen.”
Chris Egan, Chief Strategy Officer for Lone Wolf
5 acquisitions in 9 months. Unprecedented.
While there is a ton of money out there trying to disrupt traditional brokers and agents, Lone Wolf is doing the opposite, putting all their chips on brokers and agents to win.
I was already a big fan of Propertybase. Cloud CMA was a popular option to include with their standard Bold Leads product and Boston Logic (now Propertybase). Good products and good people.
Late last year when Dan and I began talking to the people at Lone Wolf we weren’t actively shopping W+R Studios, but their interest in us made us stop and think. We always enjoyed working with many companies and industry players in organized real estate and proptech. We had relationships with different MLS vendors, portals, brokers, agents, and we wanted to keep it that way. Lone Wolf had a similar model. As we have recently seen, warranted or not, perception about what company is buying you can have drastic implications.
We also wanted to leverage what we saw as our unique position in the real estate space. If you think about it, a comparative market analysis report (CMA), is the first digital representation of a property that could potentially become a listing. So adding a CMA to the tech stack, at the beginning, of a forms and transaction management solution made perfect sense. Lone Wolf was the first to really understand this vision, and the fact that our subscribers were doing close to 300,000 Cloud CMA reports a month (and growing) showed we had the ability to drive good adoption.
Another factor is that at W+R, we always struggled to grow our broker channel and Lone Wolf had a very strong broker sales channel. While many brokers choose to purchase a branded Cloud CMA theme to differentiate themselves from other brokers using Cloud CMA, they rarely opted for the full Cloud CMA broker edition. This was the case in markets where Cloud CMA was offered as a member benefit and markets where it was not. Our value proposition wasn’t strong enough.
So today I’m really excited to talk about the new Cloud CMA for Brokers. We have made a few major enhancements and additions and I’m really pleased with the results. First off, the new Cloud CMA for Brokers is now integrated with both Lone Wolf’s Transactions solutions (zipForm and TransactionDesk Edition). Agents can go from the listing presentation to the listing agreement, to inputting the listing into their MLS system, getting all esignatures, to the purchase agreement without rekeying the same fields over, and over, and over again. And if the broker is using Lone Wolf’s Back Office solution they can account for everything and cut a commission check to the agent once the listing is sold. It’s truly amazing end to end solution and I think brokers are going to love this new integration.
The experience is bi-directional too. So if the agent’s workflow begins in Transactions, they can also start a CMA from there. Craig Rowe at Inman News had a good article about all the integration this morning.
Also, everyone understands that listings are gold. This is especially true in this market. So we are also adding Homebeat to Cloud CMA for Brokers. Homebeat is a great way for agents to stay in touch and re-engage clients. Now every agent in the brokerage will get a Homebeat account. Homebeat has proven to be a great way to generate new listings. Here’s a quote from Greg Fox at Better Homes & Gardens,
“I was one of the first company to implement Homebeat..one of my top agents listened to their admin who said, “we should at least try it”. Next day, they had 6 listing leads, and phoned to thank me.” – Greg Fox
Along with these new features the Cloud CMA for Brokers also includes:
– Branded Theme (Both printed and Live) (optional) – Broker Dashboard – Roster management – Broker CMA Preview – Direct support – Homebeat -New! – Transactions integration – New!
A few disclaimers here. In order to take advantage of the listing input feature, MLS providers need to have the MLSConnect turned on as part of their MLS integration. Typically the listing input functionality falls in two camps, zipForms with Paragon MLS and TransactionDesk with Matrix. Just call us if you have any questions.
Just as before, Cloud CMA for Brokers is an additional cost to brokers where Cloud CMA is offered to agents as a member benefit. We have special launch pricing available to these markets too. Just visit us here.
Also, we are adding the Transaction integration to the full Cloud Agent Suite which now includes Cloud CMA + Homebeat, Cloud Streams, Cloud MLX, Cloud Attract and the Transaction integration. That means if an agent wants this integration but their broker has not signed up, they have a path to do so.
Of course, this is just the beginning. We will now get important feedback from our customers to make the integration better.
Lone Wolf is now waaaaaaaay ahead in giving brokers a truly end to end digital transaction experience. By adding Cloud CMA to the beginning of the transaction, along with the whole Cloud CMA Live virtual listing presentation experience, I like to say brokers are giving themselves a head start in the listing race.
Thanks for taking the time for reading this long post. Stay safe, and I hope to see everyone soon.
